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Why would automotive industry news help you?  This comprehensive view of the car industry gives you an inside look into the whole new car market, including what dealers have to work with.  Many customers are pushing for dealers to listen to their wants and needs and see any failure to do this as completely the dealer’s fault. Automotive industry news lets you see that this is not the case.

Dealers are often at the mercy of what the automakers send them. They may have requested vehicles that meet the needs of the customer base in their area, but that doesn't mean it will be what they receive. Many times they are sent something completely different instead.

Now that dealer is stuck with vehicles that are not what the customer wants or needs. At times it will mean a huge backup of inventory that will sit around for months. Those hard to sell vehicles need to go, but how are they supposed to go about the process?

Sure, they can show you those vehicles, but that doesn't mean it's going to be what you want. You may agree to it eventually, because they don't have what you wanted, but you always leave the dealership thinking they were trying to push something on you.

Those vehicles that sit around for a while become a "brown banana". A vehicle that is sitting around and will be losing the value as it continues to be on the lot.  This leaves the dealer with a problem they aren't sure how to fix.

Of course, a dealer could always knock off a bunch of money on that vehicle. This still doesn’t make the car what the customer wants, plus the dealer will be facing a time when they will be losing money. Little or no profit could easily lead to the closing of that dealership.

They could go back to the days when it was all about making sales. Those days made it a pain to go looking for a vehicle. If you saw a salesperson coming to you, often you would wonder how bad they would be. Hard sells are not something that makes a customer happy, so they try to avoid it.

Once there was actually a system that they used to make these hard sells. Asking a customer for the keys to their car so they could look at it for a trade-in value. This tactic would leave the customer stuck at the lot and at their mercy.

They would then begin a process in which they would wear you down over time and hopefully talk you into a sale. This was something that would convince many people that all dealers were bad.  This also had people getting vehicles they didn’t want and couldn’t afford.

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