Home: Authors: Arjun Sen

Status: Member since September 24, 2009
Location: United States of America
Articles: 2 Active Articles, resulting in 20 views
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“Marperations™”, the unification, synergy, and integration of marketing and operations, has existed since the beginning of time; however, since we did not have a word for it, no MBA program has yet taught it. This term opens the door for the world of business to benefit from a cohesive system; one in which marketing and operations are two sides of the same coin, just as price and quality have become.
“What gets measured gets acted upon,” but very few stop to question whether or not they are using the right measures, and not just acting on any measure. In a previous article I introduced “Marperations” as the unification, synergy, and integration of marketing and operations. The Marperations measure must be focused on a brand’s overall success, and not just the success of one department.
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