Home: Authors: Ashraf Chaudhry
Author and Sales Trainer

Status: Member since April 8, 2009
Location: Pakistan
Articles: 12 Active Articles, resulting in 11069 views
Feedback: 3 comments on these 12 articles

TRCB - Member Profile - Ashraf Chaudhry

Ashraf Chaudhry is a successful corporate executive turned sales trainer and author. An MBA from the most prestigious business school of Pakistan, Institute of Business Administration (IBA) he has worked for top-notch business organizations like Caltex Oil Pakistan Ltd, Tapal Tea (Private) Ltd, Hashoo Group Hotels (owners and operators of Pearl-Continental and Marriott Hotel chains in Pakistan) and Worldcall Group. He has rich experience of Sales, Distribution and Marketing spanning over a period of more than a decade. In the capacity of General Manager Sales & Distribution, he successfully spearheaded sales operations of Worldcall Telecom Ltd (WLL).

He is Pakistan's 1st and one of the few trainers in the world to give money back guarantee on training workshops. He frequently conducts sales training workshops for blue-chip organizations. It is his passionate dream to transform Sales Management to Sales Movement.

Ashraf Chaudhry is an author of The Craft of Selling "Yourself". Here is my free Chapter 1 of my book to you: Free eBook: The Craft of Selling "Yourself"

Let us become friend, please follow me Twitter.

Rosser Reeves was an American advertising executive and early pioneer of television advertising. He was committed to making ads that were simple, direct, and often annoying.
Summary of examples how to differentiate between product versus brand.
I can never erase from the canvass of my mind’s eye a doleful chunk from one of the most influencing movies Troy.
A Brand is a promise……. a promise of fulfilling the dream; a promise of making you exclusive; a promise of ensuring your prestige; a promise that you’ll not be taken lightly; it’s an answer to your unheard hushed up prayers; it’s a solution to your problems.
So you’re the most precious, priceless and invaluable product. Like any product, you’ve functional, perceived and symbolic benefits.
The 7 Habits of Highly Effective People by Stephen Covey is an epoch-making book. It’s international best-seller. It has impacted lives of millions of people around the world.
In pre-launch phase, we’ll start with the concept of creating and building mastermind group.
SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is a useful model MBA students use to analyze the strategic positions of companies, brands or business units.
Today’s job market is very uncertain and unsteady. Times are really challenging. You’ll face turbulence down the course. It’s buyers’ market. Buyers or employers have balance of the market tilted in their favor.
After experiencing a major setback in his professional life, he found himself on the crossroads. During the last two years, he’d depleted all his savings. He borrowed Rs*. 7000 from his childhood crony; took a public bus from his far-flung village of rural Punjab—one of the four provinces of Pakistan; set off to the cosmopolitan city, Karachi, to start his career afresh.
>