Home: Authors: Carma Spence

Writer, Author, Speaker, Internet Marketer

Whether you have thousands of pages to your website or just a handful, your navigation needs to be simple and easy to use. If your website visitors find it too frustrating to navigate your website... be it to cluttered or not enough navigational points... they will leave your website, most likely never to return. Here are some pointers to keep your navigation concise and effective.

Business blogs are, basically, created to advertise the services or products of a certain website or online business in order to increase online sales. Business blogs are also a way of promoting the company so that other readers will know that a certain company exists online.

f you are using both blogging and article marketing to promote your business, you might want to re-purpose your content so that you can be more efficient with your time. There are several ways this can be done, each with their pros and cons.

Effectiveness of article marketing depends on readers reading your article through to the resource box and then taking action. This all falls apart if no one reads your article. Here are three techniques that will help you avoid that pit fall.

Not having a marketing funnel in place is hurting your business in several ways -- whether you are aware of it or not.

They say a confused mind takes no action. So, if a visitor to your home page becomes confused, this visitor will not take the action you want... they will leave.

Before you create your sales page -- heck, even before you create your product -- you need to know who you will be marketing to. You need to understand your niche.

Did you know that your blogs analytics can tell you what topics bring in the most traffic, as well as the best time to post content to your site?

Before you do anything else... before you chose your colors, before you choose your images, before you write your copy... you need to know what the purpose of your landing page is.

The first step in starting a business you love is to uncover what your core passions and skills are. Here are some exercises you can do to help you do that.