Home: Authors: Ingunn Aursnes

Turn Your Passion into Prosperity

Today’s marketplace is about building relationships and learning how you can spend your resources wisely so those who are predisposed to buying your products and services step forward. Unfortunately, many companies are still following outdated mass marketing techniques where they approach everyone with their offer with the hopes of landing a few sales. As such, too many businesses spend too much money on marketing because they’re bombarding people with ads and offers—and getting mediocre results at best.

No matter what you do for a living—whether you’re a salesperson, a business owner, a self-employed professional, or an office worker—chances are the paychecks for people performing the same job functions as you vary greatly. Some people are earning a lot, while others are just barely scraping by. Even though you may be in the same market or industry and doing the same day-to-day things, your outcomes are very different.

Why do people often start out with grand aspirations, and then throw in the towel relatively soon? In a word: Terror. In fact, the terror barrier is the number one reason why people don’t achieve their goals.