Home: Authors: Kristie Heinemann

Status: Member since August 10, 2011
Location: United States of America
Articles: 8 Active Articles, resulting in 818 views
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TRCB - Member Profile - Kristie Heinemann

Kristie Heinemann is an online marketing specialist for Zoot Enterprises in Bozeman, Montana. She holds a BS in Marketing and Spanish from the University of Wisconsin La Crosse.

Customer acquisition leads to higher revenue streams and the possibility of gaining profitable customers for financial institutions (FIs), but some customers are hard to reach. Alternative credit data can help FIs reach new markets and acquire customers who are profitable assets to the institution.
During consumer-initiated decisions, it is essential to the customer’s experience that they are able to utilize the channel(s) that they prefer. Those preferences can change quickly (even in the middle of an application) so FIs need to integrate their channels well in order to accommodate those changes. Each channel’s messaging, promotions, and communication needs to be consistent so consumers feel comfortable and well taken care of.
PFM is a huge opportunity for FIs to deepen their customer relationships through cross-sell. Presently, PFM hasn’t been adopted by many consumers, but its popularity is growing. Awareness and usability are crucial to the adoption of these tools, but once PFM popularity increases, banks can use this tool to capitalize on not only their customer relationships, but things such as co-branded offers. By using cross-sell, FIs can create a dynamic customer experience and increase their profitability.
Using enterprise cross-sell and deposit origination to complement each other will help FIs achieve their business goals. Customers will feel that the bank cares about their preferences and is determined to offer them products that enhance their lifestyles. With cross-sell, banks can place emphasis on the convenience of having all of your banking products with one FI while creating stronger customer relationships and increasing deposit origination. This is one tug-of-war in which everyone wins.
Multi-channel integration can be a powerful tool for banks to enhance the account opening process. With the right strategies and technology solutions in place, FIs can enhance their customers’ experiences by communicating a consistent message across all channels.
In hard economic times, it is increasingly difficult for financial institutions (FIs) to make good lending decisions because of changing consumer attitudes and behaviors.
Loan origination can come in two forms. There are financial institutions (FIs) that have good loan origination software and enjoy the benefits, and there are FIs that have bad loan origination software and are not reaping the benefits that they could be. The following article can help distinguish between the two.
Loan origination software takes very complex processes and makes them fast and easy by automating the process. This is good news for customer service representatives (CSRs).