Home: Authors: Elizabeth Boese

Hypnotic language is used all the time every day, whether you are conscious of it or not. Why do particular songs/books/movies/commercials catch our attention so strongly? They structure their language in such a way that customers heed their suggestions and crave more of what they have to offer.

Perhaps you didn't mean it literally, but have you ever caught yourself saying, "You're killing me" or "I'm dying to hear more" or "My job is killing me"? The words we say and think are effectively telling our brains how to react to people, things, and situations.

Being creative isn't necessarily an innate trait - it is something that can be developed. All it takes is to take the first step and commit to following through. Start by trying something new...