Introduction to The Craft of Selling "Yourself"

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During our entire life, we're engaged in one of two sorts of activities; either we're selling something or we're sleeping. The Selling in life starts with first ‘cry for milk' of the baby and it continues till........

"The future never just happened. It was created."
WILL & ARIEL DURANT
The Lessons of History

Daily reminding of the parents to the kids that they come straight home once the school is off; teacher's instructions to students to observe class discipline; wife's clamoring that you don't stay late; doctor's prescription to the patients; lawyer's arguments in the courtroom; boss's daily ‘pep talk' to achieve objectives; preacher's sermon from pulpit is all selling. Throughout history, army commanders sold their strategies and war plans to soldiers; prophets sold words of God to humanity; philosophers sold their philosophies to people.

Despite the fact that we're all salespersons, the words ‘sell' and ‘salesman' aren't very much exalted words. The first impression that comes to mind when the word ‘salesman' is heard is that of manipulator, high pressure and twisting of facts etc. In fact, selling is nothing but persuasion, influencing, convincing and communicating.

One of the most crucial but equally neglected areas of our life is realizing our innate talent and skills and passionately selling them in the marketplace at premium.

In the group photo, your eyes anxiously look for your own picture; whenever you get hold of the pen, most of the time, first thing you write is your own name; your eyes will immediately spot your name on billboards, in newspapers or on television screen, all these illustrations show that you're the most important person in your life and your skills and competencies are the most gifted and valuable product.

Sometimes, we fail to sell our most valuable product in the job market and sometimes we under-sell ourselves. Rare are the individuals who systematically plan to invent and package themselves to sell to the best and the highest bidder.

The basic purpose of writing The Craft of Selling "Yourself" is to enable the present and potential corporate executives take stock of their skills and competencies and help them package themselves in such a palatable way that they find their true place in the corporate world.

The Craft of Selling "Yourself" isn't about ‘Hard Sell' rather it's about ‘Heart Sell'. First, your own heart and mind should be convinced on yourself before you jump in the market place to convince and persuade someone else. If you'll not buy yourself, then who will buy you?

I believe the book will change your entire perspective about job-hunting process. I'd passionately welcome your feedback and success stories.

Ashraf Chaudhry
www.ashrafchaudhry.com

www.linkedin.com/in/ashrafchaudhry 

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Ashraf Chaudhry is a successful corporate executive turned sales trainer and is author of  The Craft of Selling "Yourself".  He is Pakistan's 1st and one of the few trainers in the world to give money back guarantee on training workshops. He frequently conducts sales training workshops for blue-chip organizations. It is his passionate dream to transform Sales Management to Sales Movement. Here is my free Chapter 1 of my book to you: Free eBook: The Craft of Selling "Yourself".

Let us become friend, please follow me Twitter.

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