Traditional Advertising Simply Does Not Work - Not Any More

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A top listing in Google is what brings in revenue. Google IS the shopping center of the world, wake up and smell the coffee, if you're not listed in the top 10 of Google search results... you simply do not exist. That said there are several places within a top ten search results page (serps, Google that phrase if you want your company to survive). The mantra in successful real estate is the same as the mantra of advertising:

You need just 3 things to survive (note we're not just talking about success here, we're talking about your businesses survival)

1. location
2. location
3. location

Those are the 3 things your advertising needs to have in order for your company (or your job) to survive. And what is the location we're talking about? Google LOCAL search results. If your company does not dominate the local Google search results... you're not going to have a job for very much longer. Now that we've got that understood, you've also got to realize that there are 3 locations with said location: a Google search results page is broken down into 3 more distinct parts:

Sponsored or Paid Listings (aka Google Adwords)
Main body of search results (aka the "organic listings")
Google Local (aka Googlemaps)

All of last year I preached getting a top organic search listing (or multiple rankings on the same page, that page being the first page of search results, aka the "top 10" as very few people click past the first page of results.

Now the publics purchasing habits (which is synonymous with saying their search habits, as those 2 things are one and the same now) have changed. No One wants to be "sold to", the research bears this out. Sponsored listings (paid advertisements) do NOT generate the sales they once did. Organic listings are much better because they are most trusted by searchers (your customers)

The newest Game Changer is a Googlemaps Listing. For some reason people trust a Googlemaps listing because they think it's a trusted body deciding who gets to rank #1. Very Few, and I mean VERY FEW Seo firms are providing improved ranking in Googlemaps

 I'm happy to say I'm one of the very few that can deliver that service. David Bruce is Local Google Advertising Consultant, Local Search Ranking Expert and professional blogger with over 100 blogs.

David Bruce Jr  is Local Google Advertising Consultant, Local Organic Search Ranking Expert and professional blogger with over 100 blogs.

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