Product versus brand

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A car is a product; BMW is a brand.

A watch is a product; Rolex is a brand.

A hotel is a product; Marriott is a brand.

A candidate is a product; you're a brand.

A car is a means of transportation; a BMW is a symbol of exclusivity.

A watch tells time; Rolex tells who you're.

A candidate seeks a job; you're seeking to add value.

A candidate is opportunistic; you're an opportunity.

A candidate is 9 to 5; you're timeless.

A candidate demands a sitting place; you're space-less.

A candidate demands more; you give more and hence get more.

A candidate is an expense; you're an investment.

A candidate is a liability; you're an asset.

A candidate highlights problems; you look for problems to solve.

A candidate sees stumbling blocks; you see stepping stones.

A candidate just sees; you envision.

A candidate only hears; you listen.

A candidate tells; you communicate.

Now the question is how
A car becomes BMW.
A watch becomes Rolex.
A hotel becomes Pearl-Continental.
A social worker becomes Abdus Sattar Eidhi.
A nun becomes Mother Teresa
A cricketer becomes Imran Khan.
A statesman becomes Quaid-e-Azam.
A preacher becomes Dr. Zakir Naik

This is possible by discovering, inventing and engineering.......  

So let us recital one more time: A Brand is a promise....... a promise of fulfilling the dream; a promise of making you exclusive; a promise of ensuring your prestige; a promise that you'll not be taken lightly; it's an answer to your unheard hushed up prayers; it's a solution to your problems. It's promise to add value to your life and at the parallel tract a definite promise of magnifying the possibilities of adding value into others life.

Continue Reading The Craft of Selling "Yourself"

Ashraf Chaudhry is a successful corporate executive turned sales trainer and is author of  The Craft of Selling "Yourself".  He is Pakistan's 1st and one of the few trainers in the world to give money back guarantee on training workshops. He frequently conducts sales training workshops for blue-chip organizations. It is his passionate dream to transform Sales Management to Sales Movement. Here is my free Chapter 1 of my book to you: Free eBook: The Craft of Selling "Yourself".

Let us become friend, please follow me Twitter.

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