What’s brand and Positioning?

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A Brand is a promise....... a promise of fulfilling the dream; a promise of making you exclusive; a promise of ensuring your prestige; a promise that you'll not be taken lightly; it's an answer to your unheard hushed up prayers; it's a solution to your problems. It's promise to add value to your life and at the parallel tract a definite promise of magnifying the possibilities of adding value into others life.

Brand doesn't only tell you the time; it tells WHO YOU ARE!!
Brand doesn't only give you transportation; it gives mileage to your personality.
Brand doesn't only give massage to your body; it massages your ego.
Water quenches your thirst; but Coca Cola is "Maza Zindgi Ka".*

Positioning
What's that phenomenon that makes a watch a symbol of social status; that makes a car a symbol of esteem and eminence; that makes a hotel a place of massaging your ego? How you differentiate yourself in the mind of your prospect is called Positioning.5 Positioning a product in a prospective customer's mind is still the most mportant strategy in business. The word is probably the most buzzing word in the arena of marketing. Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. Perhaps yourself. But positioning isn't what you do to a product.

Positioning is what you do to the mind of the prospect. That's, you position the product in the mind of the prospect6. Positioning has changed the way the advertising game is being played today. Look at the following positioning statements of the companies.

Continue Reading The Craft of Selling "Yourself"

Ashraf Chaudhry is a successful corporate executive turned sales trainer and is author of  The Craft of Selling "Yourself".  He is Pakistan's 1st and one of the few trainers in the world to give money back guarantee on training workshops. He frequently conducts sales training workshops for blue-chip organizations. It is his passionate dream to transform Sales Management to Sales Movement. Here is my free Chapter 1 of my book to you: Free eBook: The Craft of Selling "Yourself".

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