Launch a New Marketing Plan in Cyberspace – and Get Ready for Liftoff!

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Marketing your products in cyberspace requires re-thinking the use of traditional promotional gifts and products. Obviously driving traffic to your website is the goal of these products for an online business. Not only do you need to include your web address, but try to offer giveaways that directly relate to your product line.

If you sell tennis related clothing or equipment, give a can of branded tennis balls to prospective customers. Throw something inexpensive in with each online purchase that keeps your company name and website present in the customers' lives. Tennis racquet key chains might be very cost effective and used everyday by a customer.

Publish an online newsletter and email it to previous customers and new customers that you get through leads. Have a drawing associated with the monthly newsletter, so prospective customers can win something they already have expressed interest in.

Feature monthly specials in the letter so bargain hunters will be motivated to read it regularly. Include the URL along with a dedicated contact person's email. This will make a potential customer feel they can get direct and individual attention for questions and orders.

If you're considering supplementing your cyber presence with direct mail, send your clients calendars. First, most people keep them and use them regularly. Your logo and message are in front of them for a whole year along with your website address, which should be prominently displayed. Customers that receive branded promotional items (especially useful, practical ones) typically purchase more than customers who receive nothing.

Depending on how internet savvy you are, or the amount of resources available, marketing can extend into the entire social networking cloud. There is My Space, Face Book, Twitter, and blogs - all of these are free forums to develop interest groups for your products and to network new contacts.

Hiring a marketing company that specializes in online businesses may be a valuable investment. Of course search engine optimization is an absolute necessity to keep your website ranked high on the popular search engines. Remember, cyberspace is a whole other world, and it transcends and transforms traditional marketing and strategies.

One great benefit of marketing through the net is going green. Emailing newsletters and coupons along with other special offers spares trees by remaining paperless. Pod casts are also available for more in- depth video marketing.

Remind your customers that you've gone green by marketing to them through the Internet instead of via physical mail. A marketing item that is quickly catching hold with the ‘green' trend is the USB flash drive. Send your customers a ‘green' promotional item like a flash drive with your logo imprinted on it. Have a file with a sales presentation pop up when they first format the drive.

Customers can store files, pictures, and documents in portable form and keep the paperless theme going. Best of all, people often carry flash drives with them on their key chains. So you will get more brand exposure as well as happier, more loyal customers.

Education and experience is the key to online business survival. So start learning about all the avenues out there in cyberspace. They are waiting for your creative touch and your innovative thinking. Grab hold of a mouse and harness the power of the web!

The author of this article is a writer for CorporateSnobs.com, a great place to find hundreds of promotional items. Find more great articles and ideas for promotional products with just one click away.

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