Selling used forklifts is similar to selling a used car -- but to a much narrower
target audience. A little preparation on your part will bring a better price,
position yourself in front of the target audience, and raise the odds that you
will sell your equipment faster.
How to Write the Ad
When you
sell a forklift, the buyers you get depend a lot on the ad you place. Your ad
is going to appear among many others so you want your equipment to stand out.
Beyond
basic information such as the year and model you want to include selling
points. What makes your machine better than others? If you've kept it in great
condition, added aftermarket components or are the first owner be sure to
mention it. It's easier to sell a forklift if you can highlight special
features.
Setting the
price can be difficult since it's not like you can go to Kelley Blue Book and
find a standard value. Look over ads for similar forklifts and price yours in
the same range. Set your price a little higher than what you are willing to
take so you can negotiate. Buyers like to feel like they are getting a bargain.
It's Easier to Sell a Forklift with
a Good Picture
The picture
is as important as the text in the ad. As people scan through the listings, a
photo of your forklift allows them to evaluate it instantly, using your ad only
for additional information. Make your picture count.
Forklift
buyers are more interested in how well it works than in aesthetics -- but that
doesn't mean a good-looking machine won't sway their decision. Clean it up and
make it look like new. It not only makes your forklift look more valuable, it
tells buyers you take good care of your equipment.
Park it in
a well-lit area, preferably in sunlight rather than artificial light. Use a
tripod if you have one. If not, steady the camera on a table or against a post
so there is no blur. Take plenty of pictures then choose the best ones.
Sell Online
It used to
be hard to sell a forklift since you could reach only people in the local area.
Today, online ads allow you to reach people all over the world. While you
probably don't want to worry about shipping to a customer on the other side of
the globe, you might find people a couple of towns over who are interested. More
customers bring more demand and a better price.
Stay away
from general auction sites. It's too hard to sell a forklift when the ad is
sandwiched between Elvis memorabilia and boxes of diapers. A forklift is a
specialized product and you want to reach only clients such as warehouse owners
or construction contractors. Your best bet is to advertise on a site that does
nothing but sell forklifts so everyone who sees your ad is a potential
customer.
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