Tips on How to Sell a Forklift

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Selling used forklifts is similar to selling a used car -- but to a much narrower target audience. A little preparation on your part will bring a better price, position yourself in front of the target audience, and raise the odds that you will sell your equipment faster.

How to Write the Ad

When you sell a forklift, the buyers you get depend a lot on the ad you place. Your ad is going to appear among many others so you want your equipment to stand out.

Beyond basic information such as the year and model you want to include selling points. What makes your machine better than others? If you've kept it in great condition, added aftermarket components or are the first owner be sure to mention it. It's easier to sell a forklift if you can highlight special features.

Setting the price can be difficult since it's not like you can go to Kelley Blue Book and find a standard value. Look over ads for similar forklifts and price yours in the same range. Set your price a little higher than what you are willing to take so you can negotiate. Buyers like to feel like they are getting a bargain.

It's Easier to Sell a Forklift with a Good Picture

The picture is as important as the text in the ad. As people scan through the listings, a photo of your forklift allows them to evaluate it instantly, using your ad only for additional information. Make your picture count.

Forklift buyers are more interested in how well it works than in aesthetics -- but that doesn't mean a good-looking machine won't sway their decision. Clean it up and make it look like new. It not only makes your forklift look more valuable, it tells buyers you take good care of your equipment.

Park it in a well-lit area, preferably in sunlight rather than artificial light. Use a tripod if you have one. If not, steady the camera on a table or against a post so there is no blur. Take plenty of pictures then choose the best ones.

 Sell Online

It used to be hard to sell a forklift since you could reach only people in the local area. Today, online ads allow you to reach people all over the world. While you probably don't want to worry about shipping to a customer on the other side of the globe, you might find people a couple of towns over who are interested. More customers bring more demand and a better price.

Stay away from general auction sites. It's too hard to sell a forklift when the ad is sandwiched between Elvis memorabilia and boxes of diapers. A forklift is a specialized product and you want to reach only clients such as warehouse owners or construction contractors. Your best bet is to advertise on a site that does nothing but sell forklifts so everyone who sees your ad is a potential customer.

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