FREE Tools & Resources for Start-ups & Small Businesses (Part I)

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The biggest challenge that almost all small businesses & start-ups face is FUNDS. Money being most limited resource should be allocated and spent wisely. To keep your start-up cost lower, life easier and operations effective, this article will introduce you to some of the free business tools available and all you need is an Internet connection and a motivation to try.

Web Presence/ Website: No need to break the bank for a website, try hubpages to create FREE web pages about your business

  • More info: http://hubpages.com/help/about/
  • Plus: FREE, Instant publishing, Edit anytime, track your visitors, improve your content, great way to promote your business
  • Minus: Not an alternative of your business website
  • What to do? - Try it. Its FREE plus gives you instant room in web-space :)

Blogs: Blogs have become more and more popular as a means for businesses to promote their products and services and most importantly develop a personable image and relationship with their customers. Blogs are typically industry related News and Article posts that tend to be more informal than the typical corporate advertisement. A successful blog is more effective than a website. Starting a blog is easy but maintaining it is the challenging part because an empty blog sends the wrong message and regular updates demand a lot of time.

  • More Information: www.blogger.com
  • Plus: Search engines love the fresh and relevant content
  • Minus: Time consuming
  • What to do? - Don’t rush in!

Coupons: How many times have you thought about sending coupons to your customers and have them come back but did NOT do it? Well, no more excuses because One Minute Coupon makes it easy for you to create coupons for your customers. Use your own words and images and then take it to your customers by showing it on your website. Your customers can print the coupon there or click to see a whole bunch of them right there.  

Keyword Search Alerts: Google Alerts are emails automatically sent to you when there are new Google results for your search terms. They currently offer alerts with results from News, Web, Blogs, Video and Groups.

  • More Information: http://www.google.com/alerts
  • Plus: Alerts can help you monitor competition & keep you updated of the latest developments in your industry.
  • Minus: More mail in your inbox
  • What to do? – Try it!!

Web Analytics: As a start-up or small business not only it is important to have a website and maintain a healthy web-presence but it is very important that you understand who is using your website, what they are doing when they come to your website, which pages they visit and for how long they are staying, etc. All of this information helps you improve your website and channel your marketing dollars in the right direction.

  • More Information: http://www.google.com/analytics/
  • Plus: Reliable web traffic information to help you make right decisions
  • Minus: Google owns the data
  • What to do? – Go get it, you need it.

To be continued... (Part II)

Devesh Dwivedi is a successful Management Consultant, Entrepreneur, with a diverse professional background, consulted and worked for a wide range of businesses from start-ups to Fortune 50. One of the all time Top Experts in Small Business & Startup category on Linkedin and an open networker available to help entrepreneurs and businesses. For more information please visit www.idea2inception.com

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