Car Hire Companies in Italy - SWOT analysis

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This report provides a SWOT analysis on the Car Hire Companies Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments
There are two distinct areas of business: 

• Short term hire involves contracts for a limited period (up to 12 months). The end user has no responsibility for interventions to maintain the vehicle. Traditionally, short term car hire services are provided at airports and railway stations;

• Medium/ long term hire (LTH) involves longer contracts (from 12 to 60 months and beyond). Once again, the end user has no responsibility for any maintenance interventions. Indeed, in long term hire, vehicles are chosen directly by the company that makes use of the service, but they are owned and managed by the rental company, which is also responsible for all associated costs and charges. This area also includes fleet management activities, i.e. the provision of an outsourcing service for the management of client companies' vehicle fleets. Some long term car rental companies offer this service in addition to their core activities. Business Report

The rental fee is the price paid for the service, which incorporates a calculation for operational costs and charges, including normal depreciation of the vehicle.

The different contract lengths for short and long term hire is a key differentiator that tends to diminish when short term contracts exceed one month in duration. Frequently, rental companies offer various different formulas and combinations.

Another differentiating factor is the fact that in short term hire the vehicle has normally already been used,
whereas long term hire generally involves new vehicles.

Methodology
Databank's methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group's proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Is Company Profile

ALPHABET ITALIA S.P.A.
ALPHABET FLEET MANAGEMENT ITALIA S.P.A.
ARVAL SERVICE LEASE ITALIA S.P.A.
ATHLON CAR LEASE ITALY S.R.L.
AUTO STRADELLA S.R.L.
AUTONOLEGGI MORINI S.R.L.
AUTOSYSTEM SOCIETÀ DI SERVIZI S.P.A.
AVIS BUDGET ITALIA S.P.A.
AXUS ITALIANA S.R.L.
BBVA AUTORENTING S.P.A.
BBVA RENTING S.P.A.
CAR SERVER S.P.A.
CAR.NET S.P.A.
EUROPCAR ITALIA S.P.A.
GE CAPITAL SERVICES S.R.L.
HERTZ ITALIANA S.P.A.
LEASE PLAN ITALIA S.P.A
LEASYS S.P.A.
LOCAUTO RENT S.P.A.
LOCAUTO S.P.A.
MAGGIORE RENT S.P.A.
MERCEDES BENZ CHARTERWAY S.P.A.
MERCURY S.P.A.
NOLAUTO GENOVA SYSTEM N.G.S. S.R.L.
PREDA GIANNI & C. S.R.L.
PSA RENTING ITALIA S.P.A.
SICILY BY CAR S.P.A.
TARGA RENT S.R.L.
VOLKSWAGEN LEASING GMBH
WIN RENT S.P.A.
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Strategic map of operators 6
3.2. Winning strategies 8
4. OPPORTUNITIES AND THREATS 10
CONNECTED PRODUCTS AND SERVICES 11
CONTACT 12
COPYRIGHT 13

For more information kindly visit :
Car Hire Companies in Italy - SWOT analysis

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