So, I was talking with my friend Jean in Chicago. Illinois of course.
She is excited about going back to school and getting back into the market place as a specialty Faux and Mural painter. Not to mention she does fine art too. (I've seen a lot of her work and she is extremely talented!)
She has a concern that came to her just recently regarding all the work that goes into a business and how she's supposed to "do it all". I told her, "you don't." She went silent for a moment... then of course the response came, "What?"
This is where I get to get up on my soap box and tell all you wonderful business owners the fun thing about being in business is...BEING IN BUSINESS! You started this as a means to "live the dream". You figured that getting paid for something you love to do anyway was a means to an end. The end of having a boss! The start of financial freedom! After working with, or for your closest friends you relaized there's more needed to find new customers or get more in to your store...so now what?
Once you've found out that there's more to running a business, you begin to find out about MWAs. (What the?) Minimum Wage Activities. If you are doing that most of the time, you are not profitting and you're certainly not feeling excited about your baby!(business) You have two types of activities and that one every business owner hates but has to do or get done. Well, those kinds of activities tend to take away from the joy of beinig a business owner. But why do it all yourself?
Here's my point; there's always a way to get things done by others who's dream it is to do what you don't want to. Find them, seek them out, and get them to work with you! Be it a budding book keeper, a college marketing student that can do your marketing research for you. Someone ini your town can run errands for you...whether cheap or free.
Now don't get me wrong, I'm not saying use people for your own purposes. I know people like that too, and they never get anywhere in life or business. Point is plan it out and get to it! If you don't have to do the MWAs, DON'T!
My friend and I talk a lot over the phone. She taps me for information on marketing planning, and business strategy simply because she doesn't have the time or the desire to learn all the University Mush I learned. (wait til she gets my bill) Why should she go through all that when she has me to help? This is what I'm trying to share with you; STAY EXCITED! You have to. If you don't you'll do what no business owner should do...give up, get down, lose confidence in your business, and feel like,"Am I really doomed to do this for the rest of my life?" if you fall into that category, you'll have nothing to offer in your product or service, and certainly nothing for your successor(s).
Stressed? Find a way to break away when absolutely necessary. Find a place to get back to the reason you started this whole thing in the first place. You were Excited!
Be the little kid with the new toy...don't worry about how it works, just work it!
There are those that love to start businesses just to start businesses....ok they fall into a different category of human..."non". Actually they are the ones that find joy in finding a need and filling it, then letting someone else buy it and run it. (franchises, and business starters, etc.)
You created your business because you believed you could fill a need, be excited about it!There's a joy in growing a business and watching it grow its own feet and letting it roll!
(By the way, if you do need marketing services, but cannot afford the services, there are other ways to learn how to market your business inexpensively. www.CorporateRainiMakers.com/powermarketing)
Look, whatever you do, just stay excited and motivated however you need to so your progress doesn't slow down. Keep it rolling!
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