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Right
from prehistoric times, people have always been very social beings. We like to
share stories and experiences, we like being inspired by and inspiring others,
and we like feeling that we’re needed, that we’re not alone.
Creatively,
that’s a huge advantage. When we asked what creative people like most about
working for an organisation, the biggest response was the community. Creative
people like hanging out with other creative people. It gives us a sense of
belonging, being part of something bigger, being part of the team.
Creative
people love hanging out with other creative people. It stimulates them,
stimulates collaboration, and allows them to bounce ideas around.
Being
with like-minded people is incredibly stimulating and engaging. Conversations
spark interest and open all sorts of doorways to new arenas of thought and
interest. And it also makes good creative sense.
Working
with a team allows creative people to get different perspectives on things. We
each see the world differently, so hanging out with other people triggers fresh
insights. It allows creative people to play to their strengths and tap into the
strengths of others. It allows them to learn from each other and so grow their
own skills.
So
whatever you do, make sure your creative people get to network and hang out
with others. Work out ways to help your creatives build networks, blow off
creative steam, and develop sounding boards and avenues of inspiration.
But
here’s the caveat. Collaboration isn’t just about hanging out in your own
business: creatives also need to hang out with creative people from other
businesses and other industries.
Tapping
into the creative wisdom and talents of others is a major creative tool – but
collaboration often gets restricted to the creative team or project team.
Businesses are great at getting the people together within teams to bang out solutions, but the collaborative
action stops there.
It’s
one thing to collaborate within a creative team and another altogether to
collaborate with people outside the team, even outside the company and the
industry. That’s when you start getting really interesting input and ideas.
They
also need to hang out with people whose main focus isn’t creativity. That gives them a larger view of the
world, new perspectives, and helps them get into the heads of other people from
other worlds.
This
isn’t just good for business; it’s good for the soul. Sometimes you just need
to play: empty your head and have an outlet other then work. Don’t leave that
for people to do for themselves. It should be on the blueprint of building your
creative human capital. Make sure you create opportunities for these things to
happen.
Break
down the us-and-them mentality between creatives and everybody else. Find ways
to collaborate, not just inside but outside the camp. Nurture a culture of
collaboration. That doesn’t just happen – it takes effort and planning. In
return, their collective creativity takes a huge leap forward and they learn
new skills.
Nigel Collin is a chapmion of creativity. He helps organizations capitlalize on creativity in order to drive and profit from innovation.
He realized that the real challenge facing businesses with creativity is not in finding
creative people or teaching your people how to be more creative, it's in
knowing how to lead your creative people and innovative thinkers. It is
knowing how to tap into their talents, harness their genius, and direct
it towards viable commercial results.
For more details visit http://www.nigelcollin.com
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