Blog Statistics Can Help You Improve Your Traffic
Did you know that your blogs analytics can tell you what topics bring in the most traffic, as well as the best time to post content to your site?
It's true, for those statistics can help you write posts that people want to read and when they'll want to read them!
The statistics you want to pay particular attention to include:
- Which posts get more readers?
- Which days of the week get more readers?
With the information you learn from tracking these two stats, you can optimize your blog more effectively than by any other means. Here's how:
What attracts most readers to your blog?
Take a look at which posts get the most readers. Do you see any trends in which kinds of post get more traffic than others? Are there topics that are hotter than others? Maybe it is the style in which you wrote those posts. Dig in and find out what it is about those posts that attracts more readers, then repeat that quality often.
Watch for traffic spikes and capitalize on them.
When you get a particularly high traffic period, follow it up with a series of high-quality posts that show off your expertise. This will encourage visitors to come back, stick around, comment and share your posts. For best results, act on your traffic spike within 48 hours.
Maximize your highest readership day or days.
Take a look at the traffic your blog gets throughout the week. If there is a day or two that get spikes in traffic, those are the days you should be publishing your best posts. This will increase the chances that your post will be shared, and therefore increase traffic even more.
Increase the popularity of popular posts with link clusters.
According to ProBlogger.com, a link cluster "is a group of links that you can point at a post or page to improve its search engine ranking." When you know which posts are more popular, you can increase their search engine ranking and popularity by linking to them from other posts on your blog. Choose popular posts that use key words you're trying to rank high in and this technique could catapult your blogs traffic.
How do you track your blog stats? Google Analytics is a popular and free tool. Also, if you have a WordPress blog, there are several plug-ins that can monitor stats for you as well.
Would you like to learn more tips and tricks for growing and nurturing a business you love? Then visit http://www.womensbusinessgallery.com and sign up to get your copy of "StART Your Business" and gain access to a library of business building information at the Women's Business Gallery blog.
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