Marketing Public Relations: A Key To A Successful Business

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For any business to survive there are several keys. First the business must offer a great product. Second, the business must effectively manage its costs to produce that product. And third the business must have great marketing public relations.

Even if a business has a great product and can manage productions costs, without good marketing public relations, it will not succeed. There have been many businesses with the first two keys that have missed out on the third and they are now history.

When we talk of marketing public relations, we are talking about a business' reputation. Without a good reputation many businesses fail. If a business originally began with a poor product, but then improves the product, the damage may have already been done. It may be too late to save such a business. People will always associate that first product with the company.

On the other hand, if a business begins with a good product and builds a good name, the public is willing to forgive that company if for a short while it offers a product of poorer quality than the first product sold.

This is not to say that it is impossible for a company that began with a poor product to overcome that barrier. It is saying that it will take a lot of work in the marketing public relations area.

Here are some ways that a business can overcome the marketing public relations area.

If your product is small, offer free samples. How many people remember the bitter diet sweetener saccharine? Those little white pills dissolved easily enough and did give the food a sweet taste, although it was a bit like drinking earwax.

In 1983, a free gumball came in the mail that contained an artificial sweetener. Overnight, the reputation of artificial sweeteners changed. The brilliant public relations director of Nutra-sweet had changed the image of a product and people began to insist that everything use aspartame as the sweetener.

Offer a better warranty. Kia motors is a great example of this strategy. The first of these Korean vehicles sold in the United States were inexpensive little cars that did not last. Kia began improving their vehicles, but they had a reputation to overcome.

In the mid-1990s they began a ten year 100, 000 mile warranty campaign. At the time this type warranty was not offered by any other vehicle manufacturer. The advertising campaign slogan was "Our wills are strong, our butts are too." Today Kia has gained a respectable part of the market.

Offer a better price. For many people, the ultimate determination of what product is bought it the price. Even if a company has had a bad reputation in the past some people will try the less expensive product. If your product has improved, then you will begin to get a following. Kia motors also used this campaign along with easy financing to win back their share of the market.

If your business can build good marketing public relations, they can overcome the problems of the past and move on to become a great company in the present with the public relations for marketing.

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