Getting Presentation Folder Printing Done Right
Get their attention! The first step to getting your product or service into the market is to get it seen by potential clients. Many times, the folder is the first thing the client sees, so your presentation folder printing must not only be good; it has to be excellent! There are many options to consider, so think it through. You only have one chance to make that first impression that says so much.
Before we start, let me just tell you that you should print in color. Black and white might seem cool or trendy, but four-color printing really gives you graphics that reach out and grab the eye. Any professional print shop should be able to provide you with a great product given the technology available today.
Now, what are you going to put inside this folder? Specification sheets for your product might go inside, or a promotional brochure. Maybe even a computer CD to show off your pictures, ideas, or even a video. Is there a lot of stuff? Maybe you need a bigger folder, like an expansion model or a three-fold.
And speaking of size, are we talking letter, legal or other? Figure out the dimensions before you call the printer or even the designer! Unique sizes can help you stand out in a crowd or you might need one to fit your particular product. Remember that if you choose a special size, whatever you put inside will have to be the same size.
A slit on the outside is useful for holding business cards. Most folders have them. That way, the client can always grab your card even if they leave the rest of the package behind. Some companies are also offering slits on the back side for a coupon or other promotional item.
Always keep in mind that your presentation folders are part of your overall brand. Your logo, slogans or whatever should be featured. You might use company colors in the design, or a particular font that signifies your brand. All your marketing materials should be subjected to the same scrutiny. Get your brand out there and keep it in the eye of the beholder. Keep your clients thinking about you and the work they want to give you and you will be surprised at how busy you suddenly become!
At group meetings, give a folder to everyone on your team. At seminars, hand them out to other attendees. They help keep your information dry and accessible. It is also another way to get your brand circulating, especially at trade shows. In the midst of all the hype and noise, it might just be the constant repetition of seeing your folder in the hands of people passing by that gets the message across effectively.
Get a good design for your presentation folder that matches your company brand and get it out there! A glossy, four-color folder can be just that extra polish that makes your image more memorable than the other guy. Make a good impression the first time with an excellent presentation!
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