Seven Tips Why Lead Generation is Unsuccessful in a Trade Show

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

Here are seven factors why lead generation fails. Learn and understand what causes these dilemmas and increase your sales and ease overall marketing expenses.

<
  1. Ill-adapted sales personnel - Your business has spent thousands of dollars to participate a trade show and what happens after the leads are collected-nothing. Sales staff have to follow through with inquires to make the sale. Too often, these leads are tossed to the side and are never followed up on.
  2. Non-qualifying of leads-Swiping every attendees badge just makes it appear good for the person doing the swiping. A vast amount of money is lost in man-hours and material wasted on bad contacts.
  3. Faulty data acquisition and entry-Inexperience working and acquisition trade show leads can make lead follow up a nightmare. Incorrect names, emails, and telephone numbers can transform a good lead into a cold call quickly.
  4. Procrastination to research lose information allows the leads to be useless. Eventually they are thrown into the garbage.
  5. Booth Mismanagement-Exhibit booths are not like your office. Too often leads are tossed into a box under a table or in a closet. Too often, leads are left lying on the table or packed away with the trade show boxes.
  6. Classification Failure-Lack of improper data gather of what the prospect was asking about, forces sales personal to ship assorted marketing material and not the data required to secure the sale.
  7. Bad Trade Show-No all trade shows are right for each company. Trade shows should complement the product or service that your company is distributing.

Dale Obrochta is a professional trade shows presenter that helps business with their exhibitor hospitality entertainment. Come see what is The Magical Balloon-dude Dale Experience is all about?

Article Rating (1 stars):
  • article full star
  • article no star
  • article no star
  • article no star
  • article no star
Rate this Article:
  • Article Word Count: 278
  • |
  • Total Views: 61
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>