The next Big Opportunity: Online Repair Services

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In an economic downturn, what are the internet niches that could do well? In arecession people would like to conserve money and make most of what they got. The trend for repairs would be more than for replacement. We canalready see people holding on to their cars for longer periods of time. Shoeand tailor shops are doing brisk business enabling customers to get the last bit of wear out of their goods. As money become scarce, it makes more sense torepair than to replace, and lower the cost of repair can also free up moremoney for other purchases.

How Businesses Are Cashing In On This Trend
Some businesses realize that consumers will opt to repair or recycle before buying, as they feel their pocketbooks being squeezed. But, there is a solutionfor those companies that can figure out how to recycle and provide an upgradeat the same time. Some cell phone companies, for instance, might offer a tradeback program that provides a discount to the person upgrading to another phone. The old phones are recycled for materials or refurbished and sold again. This provides several streams of income and a viable marketing strategy in adown economy.

Don't Own A Repair Shop?
It doesn't matter what business you are in, there are ways to use the old saying"reduce, reuse, recycle" to help the consumer get the most from their productsor services while paying minimal amounts to upgrade. Anything that reduces the maintenance costs of an item is going to save customers money. So, thebenefits of items that save customers due to lower maintenance costs can be areal selling point for upgrades. Can a product or service you sell be reused andfor how long? Do consumers have the option to recycle once a product has metits lifetime usage? Any of these options can help you take advantage of the"repair" craze hitting the consumer's mindset.

Less Is More In Downturn
Less is more is going to be the new mantra. If your customer can't afford to replace an entire item, but still wants the purchase, can you make yourproducts and services available in smaller, more affordable doses? This evenworks for payment plans where people may want to purchase, but need lay away plans in a tight credit market. By making smaller payments over a longer period of time, the consumer still has the option to upgrade, but in manageable chunks.

Srinivasan Gopal is an author, syndicated writer and a management professional.  Loves the internet and webmaster of www.internetbusinessprofit.info/affiliate-marketing a website where you can find answers to many of your How To's on affiliate marketing

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