The Introduction:
To my mind, the ideal Entry Strategy may consist of the 4 E's or the main components: the Evolution, the Exit, the Examination, the Execution.
It is applicable both to the business and political/military spheres.
1. The Evolution:
It means the process involved in working out some viable practical way or the strategy as such so that the given firm/company may successfully enter a given level of market, i.e., local, regional, national, international or global, etc.
It may include processes like idea generation, brainstorming sessions, learning from historical experiences, etc.
2. The Exit:
It means the addition of some suitable inherent inbuilt mechanism to enable a firm/company to exit safely a given level of market well in advance of any crisis.
This component is very important because a firm/company may lose its assets/profits, if it is unable to exit or get out of a given level of market in times of great turmoils like the installation of the unfriendly governments, labour unrest, currency volatility, etc.
An apt analogy that can be given here is that of an advancing army column which must have its retreat/exit routes open and safe if it is forced to save itself by retreating in the face of an onslaught by the enemy force. It may perish if its retreating routes are cut off by the enemy fire.
3.The Examination:
It means the critical examination or the evaluation of alternate approaches or the strategies that can make the entry possible and easy.
4. The Execution:
It means how in actuality the strategy that has already been worked out shall be put into action.
It involves working out many sub-steps like the creation of the requisite organizational structure, becoming a partner, etc.
It may include working out sub-steps like the mechanism for continuous qualitative/quantitative updating of the feedback from the market to be entered, etc.
The Entry Strategy may be viewed on two levels:
a) The Series Connection:
It means viewing the 4 E's as following each other in succession in series and as part of a continuous sequence. In other words, first of all, all the possible strategies are evolved. Then, the exit component is added. Later, alternate strategies are examined. Then, the most suitable strategy is selected for the execution.
b) The Parallel Connection:
It means viewing all the 4 E's at one and the same time as connected with each other in parallel and not in a series.
The Abhimanyuisation and The Abhimanyu Syndrome:
By the concepts of the "Abhimanyuisation" and "Abhimanyu syndrome", I mean the perceptible or the factual tendency/act of a business plan/project/business/entity suffering the financial losses by not being able to beat timely retreat from a geo- economic space in the face of the perceptible/factual adverse geo- economic scenario.
In other words, the conspicuous presence of these concepts in a business plan/ project/business/entity merely shows the business plan/project/business/entity as lacking in a well-defined and clear-cut "Exit Strategy".
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