Losing its Lustre? part Two

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So anyway, I was having another thought provoking conversation with my friend Jean up in Chicago again...(boy she's gonna be mad at my bill), and we were still talking about how does one keep motivated on their "baby" that they took the painstaking time to get into, because they wanted to live a better life through their idea.

What came about was a strategic planning and idea mind mapping kind of deal. It (the conversation) was interesting.

My question was, "What happens when you become bored with your idea that you created and decided to put into an activity that would make you money?"

Her answer ran along the lines of, "Well I would diversify into something that is still within the specialty that I am most comfortable with." Basically this meant to me, "I'd get a little uncomfortable but not too uncomfortable just to keep things fresh". Ok I think I could understand that.

She also said that if she absolutely had to, she would learn a new skill. Ok, this is good too. Why not? If you can pick up a new skill in art, or sales, or marketing that you normally wouldn't use in your daily mode of operation, of course you would be excited again..it's fresh right? BOORIING...(she's gonna kill me I know...she reads these before I put them up)

So what happens if you're the guy that opened a "fill a need" kind of business, and it's not quite there yet (not profiting) and you just figured out you didn't really want to do this for a living? What happens to your baby now? I have a friend here in TRCB.com that wrote me about the four "D's" of business.

Do it / Delegate it / Date it / Dump it

Good thing to do when you're an entrepreneur that can do start ups really well. There are quite a few of them out there. They can find a need fill it get it rolling and that is their motivation...the drive to create something new, get it profitable and get it gone! (and collect royalties on it for the next ten to twenty years unless, it is a copyright or patent then it's forever until some jerk decides to innovate on it take your original idea and screw you out of a fortune...LMAO)

So let's go back to the little guy that started this idea of his, and now has no idea what is next and how he's to stay motivated enough to get to the second "D". (Delegate it) What does he do? How does he stay inspired that this is the right thing to do?

Ok start here:

1. Revisit why you started this business in the first place. Start remembering the feeling of nervousness of filing for your business license and in some cases had to really fight to get it...remember that? Remember what it felt like just to conquer that phase of getting open? Good ok next...

2. Figure out when you started to feel bored or your inspiration and motivation started falling off. Don't focus on it, just realize when it happened and why. What did you do to let it slip like that? Was it a realization that you created something that wasn't what you really wanted? Was the idea just a passing fling? Do you feel like "Delegating" this business now? (there are dangers in selling a business too early, or giving up on an idea too early...case in point Microsoft's Windows was Xerox's idea...hmm)

3. What will it take to get you back to that feeling? Revisit the excitement and joy of owning your own baby. Get in front of a mirror, and start telling yourself, "I got into this because...blah blah blah. I feel GREAT about doing this because...blah blah blah. Point: Retrain your excitement to become a reality in your mind and your body and mentality will follow. Keep the inspiration!

What I have found to be boredom, is merely a phase of "buyer's remorse" settling into the minds of entrepreneurs that thought the ride would be quick to the top. Well they bought into it, and after having to deal with the MWA's, they realized that they got into a bit more than they may have bargained for. Well, you're in. So stay in! Don't let a phase of boredom steal your thunder...LET IT RIP! Get white Lightning hot about what you're doing...whatever that is.

I know a guy that sells medical screws...wait let me say that again...MEDICAL SCREWS! What the heck does he have to be excited about? He's the only guy selling them. He's the only guy people like dealing with. Why? He's excited about what he does, he's enthusiastic (good salesmanship) and he does whatever he can do keep everyone happy so they do the same for him...ummm duh?

A true entrepreneur takes their idea to the max until they can find no other way to make it work and they are literally forced to stop or quit. (Which with any real entrepreneur is rare to nil...they ALWAYS find a way!) But this is also the means to keep them motivated. Now, they are thinking not so much of "Why did I do this?" but more like "Ok. I want out...how can I get this thing to grow its own legs and get it to run on its own so I can move on....You'd be surprised at what your mind can come up with when it's challenged like that. (actually some of the best innovations of our era came bacause of boredom and the will to move on to something else. Don't believe me? Go look at Fast Company's latest Innovators honors.)

Dont forget too, the medical screw guy? He's banking...any wonder why?

I'd like to conclude this and get back to marketing talk, but I get the feeling I'm gonna get grilled on this a bit more...so be it, this is my motivation; "I love to be challenged, contradicted, told I'm full of it...it's what makes a great conversation!"

Keep it rolling!

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