Importance of CRM

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Customer relationship management is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on current and prospective customers. While the term is generally used to refer to a software-based approach to handling customer relationships, most of this software vendors stress that a successful CRM strategy requires a holistic approach. It's initiatives often fail because implementation was limited to software installation without providing the appropriate motivations for employees to learn, provide input, and take full advantage of the information systems.

From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a variety of employees in different roles and departments. It is a combination of policies, processes, and strategies implemented by a company that unify its customer interaction and provides a mechanism for tracking customer information. CRM includes many aspects which relate directly to one another icluding front office operations; direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, online services etc.

Back office operations; operations that ultimately affect the activities of the front office including  billing, maintenance, planning, marketing, advertising, finance, and production units or manufacturing concerns.  Business relationships interaction with other companies and partners, such as suppliers or vendors and retail outlets or contracted distributors, industry networks (lobbying groups, trade associations). This external network supports front and back office activities.

Analysing is the key factor of customer relation management. The CRM data can be analyzed in order to plan or  target next season marketing campaigns, new brands if required to boost up sale, conceive business strategies, and judge the success of CRM activities. The importance of any fast moving cosumer goods (FMCG) company is like a back bone because not only its works as bridge between the deparment, take care of your esteem clientale but it analyze your company output also. The world is shrinking due to latest technologies but still the moto is same ‘to give previlage to the customer'.

Feroz Ahmed Bawany goal is to increase my knowledge and to understand the only civilized creations of Almighty Lord are HUMAN. He is a regular contributer to TRCB.com.

 

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