A scholar said" Books are best companions of a person". This is true when a person is alone, he or she can use them in order to spendthe time.
With the advent of time, many changes have been introduced in humans' life. Life has converted into mechanical instrument .In modern day life has nothing as simple asit was few years ago.If we turn around, every aspect of life, from waking up early in the morning to getting back to sleep, contain machines. One of the modern -day devices is the computer. It has modified our lives a lot.Among the various changes in the technology, E-books are one amazing feature.
E-books are developed on LCD screen. These have a memory that contains different types of topic and pictures. There are many e-books which can be connected via internet and through y-max; one can down load these e-books.
Amazon, Business and Noble , and Sony are competitors in the field of e-books. When E-books were introduced, they were quite expensive however as the time went on, their price got cheaper and cheaper. Experts claimed it as a reaction of competition. Another point of view is the introduction of I-pod by Apple Corporation. The introduction of I-pod has been a vital change in the field of technology. It is a smarter product of Apple Corporation since it is a multipurpose product. E-books are for e-reading purpose only on the other hand i-pod can compute as well when attached with a lap top.
Amazon and other companies like Business and Noble have lowered their prices so that people may take interest in their products on low prices. Amazon has announced that it will launch a new product which will be a multipurpose e-book in order to make it popular among users.
A research group "Yankee Group" has predicted that at the end of the year, the number of e-readers will reach to 6 millions. According to e-books, experts, the e-book reflect the modern aspect of publishing however its share in market is lesser as it should have been.
Amazon claims that its users include 20 percent of such people who are already using Android, Blackberry, Mac and PC at the same time .The most competitive competitors of e-book companies is the Apple Group which has renowned product "I- pod".
To compete with this product companies like Amazon and Business and Noble etc have decided to lower their prices and introduce more interesting features in their up coming products. But the question is "Will they be able to compete"? Only time will show who will be the loser?
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