Whiff! A Book Review

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Scent (smell) is the oldest, most powerful, and unconscious "emotion memory" that is tattooed on the brain. Tcat and Gudrun have used this tool successfully in the training environment since about, forever; this is no surprise to us, our students, or readers of Certification Success (ISBN 978-0977094974 http://astore.amazon.com/gudrunfunkcom).

And new in the latter half of 2008 is, Whiff!  ISBN 13 #, 978-0981746005 is published

This is the latest entry, in the very short list of offerings in the sub-category of smell. Readers of our Certification Success book know we have referenced, Odor Sensation and Memory by Trygg Engen ISBN # 0-275-94111-6.
 
What makes Whiff! different from previous works we have seen is the authors take more of a Blink ISBN # 978-0-316-01066-5 like approach. That is more of take a concept, and look at it via a case study. For example on page 44, it states:

"Wearing a floral-spice fragrance can reduce a woman's perceived weight by as mush as 7 percent."  In another passage that has Gudrun and Tcat giggling with a "gee, really?" states. "If a smell is accompanied by a word, there is also a better retention rate for both the word and the sent."
 
Moreover, where this book left us both with a,- "Oh, What a great idea!". - was the suggestion that large public areas, for example shopping malls and airports using very faint citrus scents such as orange and lemon would help a brain get its bearings faster on the next visit.
 
Later, just a few pages later, the authors introduce a concept they trademark, known as Cognitive Aptitude Triggers, or CAT Scents. They are suggesting CAT Scents for sharpening your recall. Another scent is suggested for improved efficiency. The goal is to use these scents as memory triggers, down a certain well-known brain pattern.
 
Later the book suggests that CAT Scents will be part of our monitors. Tcat is reporting that this smell O vision idea was actually a physical product in beta testing during the late 1990's. Tcat felt it took too long to process, and who was going to re-fill the smell O vision unit?
 
Moreover, while scent may not be worth the effort, in every case, to trigger some action, Tcat and I can certainly promise it is a great aid in memorizing facts for exams. This is something the authors generally point out to the book industry on page 53. To quote, "Memory, recall, nostalgia, and perception all pay a part in the business of instruction as well as storytelling."
 
A quick check at Amazon reveals you can get the latest research on smell and influence at Amazon for about $20. USD. Certainly a worthwhile read, and confirmation of what myself and Tcat stated in Certification Success.
 
Gudrun Funk and Tcat Houser have co-authored a number of books together. Certification Success* (http://astore.amazon.com/gudrunfunkcom-20) is their first one in 2008.
 

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