Navigating the turbulence and The idea of personal branding

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Today's job market is very uncertain and unsteady. Times are really challenging. You'll face turbulence down the course. It's buyers' market. Buyers or employers have balance of the market tilted in their favor. But same is the case of so many other products that you consume from dawn to dusk. Here come your skills, your ingenuity, your finesse and your craftsmanship. How you plan your flight in the midst of turbulence will determine your success or failure.

When asked why Sony Corporation had been so successful, Chairman Akio Morita said, "We never follow. We do what others don't." That's the essence of marketing: going where others aren't! Most job-hunters confine themselves to traditional approaches like answering wanted ads
and working with recruiters. That's fine, but that's where your competition goes too. Anyone who tries something fresh and different-but not idiotic-will have a big edge.

The idea of personal branding
The idea of writing this book popped up in my mind four years ago when I was employed with Hashoo Group Hotels of Pakistan as Corporate Manager Marketing & communications for the five star chains of Pearl-Continental and Marriott Hotels. I started relating the marketing stuff of Philip Kotler of MBA days to the concepts of personal branding. I've been thinking non-stop to conceive, gather and organize the material to make it meaty and meaningful. The reading and
applying the concepts will save the young graduates from countless hours of labor and wrenching frustration in the course of job hunting.

Just as large companies cultivate their corporate brands, professionals can and should do the same for themselves. In fact, personal branding is becoming increasingly essential to professional success. Today, people want to buy brands-unique promises of value. Personal branding helps you put yourself ahead of the pack. And each of us has what it takes to be strong brand.

Personal branding is a way of clarifying and communicating what makes you different and special-and using those qualities to guide your career. It's about understanding your unique attributes-your strengths, skills, values and passions-and using them to separate yourself from your competitors or peers.1

"What makes us unique makes us successful."
William Arruda

Continue Reading The Craft of Selling "Yourself"

Ashraf Chaudhry is a successful corporate executive turned sales trainer and is author of  The Craft of Selling "Yourself".  He is Pakistan's 1st and one of the few trainers in the world to give money back guarantee on training workshops. He frequently conducts sales training workshops for blue-chip organizations. It is his passionate dream to transform Sales Management to Sales Movement. Here is my free Chapter 1 of my book to you: Free eBook: The Craft of Selling "Yourself".

Let us become friend, please follow me Twitter.

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