"SNAP selling" can help your job search

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Cold calling is the MOST effective way of getting a job lead and tapping into the hidden job market. Here are Jill Konrath's tips, which you can use in your job search:

 1. Craft your messages that cannot be ignored.  For example, your personal brand, online profile or achievements which have received attention, such as published blog articles, awards or promotions in your designated industry,

 2. Create urgency around setting up a meeting with you.   I always endorse a SALES letter whenever possible, to attract employers' interest. My thanks to Jimmy Sweeney for swaying my thinking. Now I advise clients to use the technnique of a sales letter to break away from job search conventionalism.

 3. Pique curiosity about your product or service. Creativity and ingenuity are paramount in standing apart in your job search. My ebook "How to use social media in your job search" gives ample examples about being unconventional in your job search. Why settle for the norm when you can be unique and sell your USP (unique selling points) to get hired.  In the past, when I had "leaner" times in university, I earned quick income by selling some of the most difficult products, including vacuums and make-your-own-pop machines. The more you apply unconventional methods in your job search, the more you will be noticed. Dare to be different in attracting potential employers.

 4. Position yourself as an invaluable resource.  Back to your essential USP. If you can make or save an employer money, or even save time, you will be the darling heart of an employer. EVERY job vacancy is an opportunity to solve a problem.

 In a word, job searching is ALL sales and marketing. And on that note, turn to the sales mavens such as Brian Tracy and Zig Ziglar for inspiring sales ideas and apply them to your renewed job search.

 "Fortune favours the bold," Virgil, Ancient Roman poet and writer

 Melissa Martin, bilingual career coach and ebook author, How to use social media in your job search

http://www.careercoachingbyphone.com/

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