The Main Types of Displaying Online Advertising

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There are many different ways to display messages online, and as technology develops, so does online advertising. Here are some of the most common

Interstitial banners

These are banners that are shown between pages on a web site. As you click from one page to another, you are shown this advert before the next page is shown. Sometimes, you are able to close the advert.

Pop-ups and pop-unders

As the name suggests, these are adverts that pop up, or under, the web page being viewed. They open in a new, smaller window. You will see a pop-up straight away, but will probably only become aware of a pop-under after you close your browser window.
These were very prominent in the early days of online advertising, but audience annoyance means that there are now "pop-up blockers" built into most good web browsers. This can be problematic as sometimes a web site will legitimately use a pop-up to display information to the user.


Map advert

This is advertising placed within the online mapping solutions available, such as Google Maps.

Floating advert

This advert appears in a layer over the content, but is not in a separate window. Usually, the user can close this advert. These are sometimes referred to as Shoshkeles, a proprietary technology. Floating adverts are created with DHTML or Flash, and float in a layer above a site's content for a few seconds. Often, the animation ends by disappearing into a banner ad on the page.

Wallpaper advert

This advert changes the background of the web page being viewed. Usually, it is not possible to click through this advert.

Banner advert

A graphic image or animation displayed on a web site for advertising purposes. Static banners are GIFs or JPEGS, but banners can also employ rich media such as Flash, video, JavaScript and other interactive technologies. Interactive technology allows the viewer to interact and transact within the banner. Banners are not limited to the space that they occupy; some banners expand on mouse-over or when clicked on.

Standard banner sizes

There are standard sizes (measured in pixels) for banner advertising, whether the banner be static, animated or rich media. Creating banners to suit these sizes means that the banners will suit many web sites (advertisers sell space in these sizes as well).
And here, size does matter, in that you can expect varying results in click through and conversions across the range of sizes. If you want to know what works best for your brand, test.

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