Once you've got your blog up and running, the challenge then becomes - how
to promote it. There's a world of advice out there online, but what really
works? Here's 9 tried and true ways to promote your blog.
1. Article Submission: Submitting articles to Article
Directories can help bring traffic to your blog by creating a great signature
or author bio that drives traffic back to your site. It also helps you get more
links pointing back to your site which is what you want to get your blog to rank
organically. Ezine.com of course is the number one site, but there are many
others you can choose from as well. Check out the Top
50 Article Directories that you can submit to.
2. Email: You can promote your blog a number of ways
through email. Email your contacts about a new blog post that may interest
them, email your readers to say "Thank You", even email other bloggers to
introduce yourself. Also, create an email signature that includes your blog
address. It could be as simple as writing - "Want to know what I am up to these
days?" and posting your link below it.
3. Join Blogging Communities: Create a profile, start
building your community, and start promoting your blog. Blog Catalog is a good place to begin.
You can find, save, tag and organize your favorite blogs all in one place. They
also have lots of ways for you to connect with the authors of blogs by joining
discussions.
4. Post Comments: This is an easy way to start building
relationships within your niche. It will build your presence online and if
people like your comment they will want to find out more about you. Whatever
you do, don't just start spamming other peoples blogs with "great post" just to
get your name out there. That could get you blacklisted. Just leave genuine,
thought provoking feedback.
5. Twitter: If you've been building your twitter community
the right way... offering free valuable information... you will be able to promote
your blog subtly but very powerfully. Alternate articles from your blog in with
all the other valuable tweets you provide. Maybe 1 out of 10 tweets can point
back to your site. If you've got active listeners this will serve you very
well.
6. Video Marketing: It's no secret these days that people
like things to be easy!! Because so many people are visual learners video is
becoming the preferred method for consuming information. You can embed
clickable links to your blog from you videos and post them on YouTube. You can
also use a system like Traffic Geyser which allows you to post both video and
text which can have links back to your site.
7. Join Forums: Join industry specific forums that relate
to your business. More specifically, forums that may have a large number of
potential customers actively using them. Provide valuable content and position
yourself as an expert. Again, be on the forum for the benefit of others and to
further your own education, not to promote your blog. If you add value, you'll
get the traffic.
8. Facebook Fan Page: Creating
a Fan Page can bring loads of traffic to your blog. Customize your Fan Page
so it looks like an extension of your blog. Facebook is an interface that most
people are familiar with, if not love. It's a great way to build relationships
with your customers. Encourage your fans to click through to your blog.
9. Brand Your Blog: When you think of your blog as you
would a brand, you have to create a consistent message and have everything you
do - on and off the blog - send the same message. And you have to repeat the
message as often as possible to your target audience until it's stuck in their
head. Figure out your core message and communicate it in your title, design,
content, promotions, and actions.
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