Let me share with you some interesting and timeless insight with you regarding blogging for business here today. For business blogging, as per my opinion the long-term strategy is pretty critical.
My thinking behind the long-term strategy is woe to the business that hires outside bloggers and then abandons the project. Then you get these neglected blogs that live on in perpetuity. And business blogging really should be an inside job. You don't need the consultants as much as you need the passion. It's more of a "just do it."
But if you have decided to hire the people who have the passion, expertise, knowledge and experience, let them [blog] for your business. This is not an area for control freaks. You do not run a blog post by [your] legal [department], just like we don't run it by editorial, and we're a professional news organization..
If you are blogging as a company representative or authoritative figure, keep the ranting and sarcasm to a minimum. No one is gonna likes a whiner. And yes, it's good to post on other blogs to get more visibility. Just don't look needy or be obnoxious about it!
I encourage you to please leave your valuable comments, feedback and useful suggestions.
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