Increase Product Sales by Using Froogle

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It costs nothing to reach thousands or possibly millions of online shoppers by listing your items with Froogle, Google's free shopping search engine. You can link each one of your products in the Froogle search directly with your website.

If you sell coffee mugs and someone does a search in Froogle for mugs then your products will be listed with a link to your website. For an example of what I'm talking about, click here.

So how does Froogle work? Here's the basic breakdown.

Decide what to sell.
You don't have to list every item you sell; you might want to start with your top 50 best-selling or top-profit items and add more as you see good results.

Tell Google about your items.
You can use Google Base to tell Google about your items by submitting a bulk upload file containing information about each of them or by submitting information one item at a time via a web form; the more info you provide, the more likely Google is able to send you qualified customers. Be sure to choose ‘products' or ‘vehicles' as your item type.

Or you can use Hudson Horizons HH Froogle Manager, which provides automated submission of your products to Froogle three times a week. You no longer need to remember to set up the product feed, format the data and upload it to Froogle all on your own. Hudson Horizons will setup and manage the entire process for you.

Wait for customers to find you.
When shoppers search on Froogle, they can see the information you've provided about your offer and click right over to your offer's web page. They can then visit your store if you've included location-specific information, or they can purchase from your website if your site has an online store.

Watch your sales increase.
Now that you have your products included in Froogle, you will be opening the doors to a whole new way to sell your products. Since Froogle is 100%, there should be absolutely no reason why you would not want to list your products.

Froogle provides you with the opportunity to have your company's products indexed and accessible to thousands of buyers looking for products like yours. The Internet is a numbers game; the more content you have indexed, the greater chance you have to be discovered.

If you are an online product company then listing your products in Froogle should be one of the first priorities to help increase the exposure of your products on the Internet and offer the opportunity to be discovered by your consumers.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

 

 

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