How to increase Sales with e-Newsletters

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With mass collaboration and communication at our fingertips, the Internet enables us to keep in contact with our clients with a few touches of the keys and a simple click of the mouse. But look how it was just 10 years ago - businesses would either have to phone their clients or send letters on a monthly basis to stay in touch.

In today's online world we can simply send emails to our clients to touch base with them and see how things are going with their business. This method of communication has enabled businesses to keep their clients satisfied and ultimately gain more business over time.

You'd be surprised what a simple "touch-base" email can do

Hi John,

How have you been? How's the family?

I just wanted to check in with you to see how business was going.

I hope all is well... I await your reply.


This simple email can trigger something inside your client's head and make them realize they need your company's assistance for a new venture they are working on.

Now let's take this to the next level. Do you utilize or submit e-Newsletters for your business? Do you have a means to send mass emails out to your clients or prospective clients?

If not, then why not?

Having an e-Newsletter System that allows you to keep in touch with your current clients as well as target potential future clients is a great way to grow your business and vastly increase sales.

Here are three things your business can accomplish with a e-Newsletter System:

1.To periodically send out monthly newsletters to your client list

By sending out periodic newsletter emails, you are able to keep your clients posted on all the new and exciting things happening at your company. An e-Newsletter System will allow you to submit mass emails with a custom design that matches the look-and-feel of your company's website.

2.To target your current clients with direct emails promoting a new product or service

If you're creative enough, you can use an e-Newsletter System to send out targeted mass emails. Through a simple mail merge feature, you can customize each email for each client. For example, one email will say Dear Jane while another will say Dear John. This method of sending mass, yet targeted (direct), emails offers a great way to save time, target your clients, and gain new business.

3.To land new clients from a prospective list of contacts

Do you have a list of prospective clients? Are you wondering, what is the best way to target them with your new service? Well think about sending customized emails to each one.

Dear Jane,

I was searching Google and found your company's website.

We have a service that will increase sales for your "online shoe company".

I would like just 5 minutes of your time to speak to you about how I believe we could help your business.

Please contact me at your earliest convenience.

Now think about the possibilities. What if you had a list of 1000 email addresses of "online shoe companies" and you send them this targeted (direct) email. I bet you'll receive a 5% - 10% response rate from this simple email.

So do you see the opportunity here? Do you see the potential to implement an e-Newsletter System for your business? Sending e-Newsletters to your current and prospective clients will be a great way to retain business, increase sales, keep you clients informed, and ultimately grow your company into the future.


Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

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