The Thing About Autoresponder Stupidity

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The autoresponder email program was created to allow businesses to automatically respond to clients via the Internet and to market products through these contacts. This feature, the marketing aspect, is often overlooked and, just as often, abused by rookie marketers.

The email program sends an automated response to the person who made an inquiry. They are sent a "canned" email message that acknowledges their inquiry. Depending on the server and speed of Internet, email response will happen very quickly. Autoresponders have always been known for their fast speed and quick response to any email they process. You will then respond in more detail to their contact. This is how autoresponders are designed to work.

On the positive side, these programs never sleep. They give service 24/7/365 providing customers and prospects with the information they seek. They are designed to make your business life easier and can increase your sales if used wisely. After setup, they require little work from you, are operate on autopilot, and can make managing your customer service easier than ever.

Even if you've never used an autoresponder before, you can easily learn to use it to enhance contacts with current customers and prospects. You can store a series of different messages that inform customers about current and future products. You can setup automated messages for months in advance and just allow the system to make contacts for you automatically. This is an excellent way to get your message out there, especially if you are holding a sale or offering a new service that you want your list to be aware of. Autoresponders will work for you day and night, making sure your company information is available at the right moment.

Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of consumers who visit a website make a purchase on the first visit. Most websites focus on getting visitors to buy their products immediately but most buyers will take time to research a product or offer. Most consumers are comparison shoppers today. They want to know more about the product or find out what you can do for them and compare your price to competitors. It is on that first visit that you need to get their email address and add them for immediate and future contact.

You can use the autoresponder to offer courses, articles or reports for free to get their email address. Or, you can immediately send information about their specific questions. You can also choose to send prices and a list of features about the product or service they are asking about. When consumers buy from you, you can use your autoresponder to send out confirmations, thank you notes, and even offer future discounts to customers who buy your products.

In the world of Internet marketing, autoresponders are useful and can be worth more than the price you pay for them simply because they keep you in regular contact with customers and prospects and they are much cheaper that hiring staff to handle this task.

Here is the "stupid" side of autoresponders. I am referring to rookie marketers who think they can get rich by spamming potential clients.

1. Sending too many emails in too short a time period. This can become aggravating. Only send quality and helpful information at first. You can sell them more stuff once they trust you and that takes time and by providing good information for free.

2. Pitch, pitch, pitch! Stop hard selling right off the bat. In fact, NEVER hard sell. Give good information and "suggest" a solution that is realistic and that you can prove that works.

3. Write your emails in a friendly manner. You need to build a relationship. You need to be seen as their expert, their helper, their source that can be trusted. Always give them more than they ask for. They will be customers for life if you treat them right.

It's an industry fact that every name on your email list is worth $1.00 per month to you in sales. Be smart about how you use autoresponder email programs and it will be money in your bank account for years to come.

Email marketing with autoresponders can be tricky. Get free information here: The Email Blog where you will find free videos, articles, forum and more.

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