Dot Travel Or Dot Mobi Top Level Domain Extension Blues

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If you're in the travel industry, surely by now you've heard about the apparent growth in popularity of dot-travel top level domain names. In 2007, I felt compelled to get my company's domain name registered with a dot-travel TLD (top level domain) - before some cybersquatter snags it.

Was this a wise move on my part?

Absolutely NOT.

In fact, a recent search of my own company in the http://search.travel web site, where I paid a whopping $99/yr registration fee, comes up empty! I have received no response as to why this is happening. I do, however, continue to receive their spam mails encouraging me to renew; and oh-by-the-way, am I interested in their new bizarre TLD's such as "dot-me" and "dot-mobi"? Very annoying.

My advice to anyone considering registering a dot-travel (or any other "alternative" TLD), is to not do it. It's a waste of money. Just stick with a well crafted dot-com domain name. Use server-side scripting for browser detection / content redirection if you're worried about mobile browser devices being able to access your site. It is unlikely that the "dot-mobi" TLD will ever become viable enough to justify the cost. About as justifiable as "dot-travel".

I will not be renewing our dot-travel registration this year. Their search engine appears to be very flaky and running on Google ads anyway. I highly doubt that dot-mobi will ever get any serious traction either.

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