e-Business 2.0 emerges alongside Web 2.0

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Web 2.0 has changed the way we think about the Web; whether you believe that Web 2.0 is a valid name or just some coined term by Tim O'Reilly used to define the "newer" websites that function as web-applications. According to Tim O'Reilly's article, "What is Web 2.0?" the difference between the initial Web and Web 2.0 lies within the following example:

Web 1.0 / Web 2.0

DoubleClick --> Google AdSense

Ofoto --> Flickr

Akamai --> BitTorrent

mp3.com --> Napster

Britannica Online --> Wikipedia

personal websites --> blogging

evite --> upcoming.org and EVDB

domain name speculation --> search engine optimization

page views --> cost per click

screen scraping --> web services

publishing --> participation

content management systems --> wikis

directories (taxonomy) --> tagging ("folksonomy")

stickiness --> syndication

Tim goes on to explain that Web 2.0 is thought to be a core set of principles and practices that tie together one or many groups of websites. These websites contain these sets of principles and stem from the core at various degrees of distance.

As we can see, Web 2.0 has truly emerged as a new set of features and functionality that encompasses modern websites as compared to the websites of the past (Web 1.0). Some popular technologies that are utilized by Web 2.0 websites include: Blogs/Weblogs, Podcasts, Video Streaming, RSS feeds, Social Networking, Social Bookmarking, Tagging, and other forms of communication and social web-based tools.

But with the birth of Web 2.0, emerges the beginning of e-Business 2.0.

What is e-Business 2.0? In the simplest terms, it is the concept that e-Business processes have changed vastly over the last few years and are delivering a new core set of practices and functionality- practices used by some of the larger and more successful corporations of today. Because the Web has emerged into what's now being referred to as Web 2.0, members are requiring greater functionality to keep them active within websites; customers are requesting more advanced features and capabilities for product ordering, account management and customer support; and website owners require more advanced functionality to control, monitor, manage and statistically track their users and customers in one centralized environment.

Because of these requirements and expectations, technologically advanced systems are considered necessary to control/manage Web 2.0 technologies. Such examples include Customer Relationship Management (CRM) software, Content Management Systems (CMS), sales automation systems, proposal-automation tools, automated submission processes (products, RSS feeds, sitemaps), Customer Support Systems, e-Newsletter Systems, Blogging Systems, Online Payment Solutions with invoicing capabilities, and much more.

These core set of systems are necessary to manage and maintain websites that utilize Web 2.0 features. They are generally easier to access by larger corporations and are frequently more difficult for the smaller business to incorporate into their websites and back-end administrative systems.

Although it is developing, e-Business 2.0 is still in the beginning stages and I predict it will not be available to the masses for at least another five to ten years. Many Web Development companies that target the smaller business find it difficult to offer these solutions in a cost-effective manner and this is why my company, Hudson Horizons, is focusing all of our attention into developing e-Business 2.0 solutions for the small business. We successfully provide e-Business 2.0 solutions in an affordable manner for our clients, and our focus is to continue and offer advanced solutions that help our clients manage the growing needs for offering Web 2.0 features to their customer and members.

Moving into the future, I foresee Web 3.0 becoming a hot topic of discussion- as Web 2.0 is today- but not for at least another ten years. And with this I predict a following of e-Business 3.0 solutions to successfully manage these new breeds of websites. Yes, these may just be coined terms, but I think it's a great way to easily categorize the features of the Web and allow Web professions to straightforwardly discuss and analyze the Web in an effective manner. I'm excited to see where Web 2.0 takes us!

At Hudson Horizons, we provide website design, web development, content management, e-commerce integration, RSS content distribution, search engine optimization, e-marketing services and the development of custom applications such as blogs, newsletter systems, online payment solutions and any other Web application that may be needed to help simplify your business.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing and SEO services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be "The New Light for e-Business." By offering new, innovative and extremely competitive products and solutions to our clients, we provide better ways to run and operate a business online.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.



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