Wikiasari – The Future Search Engine to Rival Google

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In the past almost ten years, Google and the other major search engine players (Yahoo!, AOL, MSN, Live, and Ask) literally changed the way we do business and permanently altered our culture for the better. Search has become such a widely discussed topic in today's Internet world and if it was to be sucked away from us right now, I seriously believe the world would stop spinning.


Google, today's major search provider, has become such a dominant player in search over the past few years that it seems almost impossible to stop them in their tracks. However, with the birth of a new player, who specializes in community-driven content, there seems to be an upcoming rival between two very popular but different players that could change the way we search for information in the future.

Jimmy Wales, the founder of popular Wikipedia (an online user-driven encyclopedia of sorts), is now in the works of producing a new type of search engine that is predicted to rival Google in 2007. The new Search Wikia, dubbed code word "Wikiasari" (supposedly not the future name to be used), will be a search engine that will take the algorithmic power of Google and combine it with the editorial community-based input of humans, similar to how Wikipedia operated. This idea is predicted to eliminate a lot of useless information that cannot necessarily be filtered out by a computer algorithm.

Here's Jimmy Wales' public statement on the inspiration for and fundamentals of the project:
"Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.

Why is it broken? It is broken for the same reason that proprietary software is always broken: lack of freedom, lack of community, lack of accountability, lack of transparency. Here, we will change all that.

There have been some amazing projects in recent years which have matured now to the point that a new alternative is possible. Wikia is funding and supporting the development of something radically new.

Nutch and Lucene and some other projects now provide the background infrastructure that we need to generate a new kind of search engine, which relies on human intelligence to do what algorithms cannot. Just as Wikipedia revolutionized how we think about knowledge and the encyclopedia, we have a chance now to revolutionize how we think about search.

Help me out, spread the word. I am looking for people to continue the development of a wiki-inspired search engine. Specifically community members who would like to help build people-powered search results and developers to help us build an open-source alternative for web search."

In my opinion, it's a great idea. Will it stop Google in its tracks? Not anytime soon. But will it be a new way for us to search that could potentially change the way we receive more useful information? Yes, I believe so as it makes perfect sense. With the birth and success of user-based communities like MySpace and Friendster and the power of Google and other search engines, it seems like this would be a perfect match - Combining the power of a search algorithm with the editorial input of a human to drive the future of search technology.

I'm excited to see this potentially new rival develop. I will be monitoring the Wikiasari project closely to see where this takes us and how this could potentially change the way we search for information in the future.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

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