Top 10 Link Building Tips for Marketing your Website

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Link Building is the key to success on the Internet.  Without good, quality, inbound links your website will be perceived as non-existent by the search engines.   But with a solid link building campaign, you will let the search engines know your website exists and begin to receive higher rankings, guaranteed.

Link Building refers to the process of acquiring quality websites to link to your website, in order to improve link popularity or page rank within the search engines.  There are many positive ways you can build solid inbound links to your website and there are also many link building mistakes to avoid. 

This article will outline the top 10 link building tips to help market your website in the major search engines.  Stick to these and your link building strategy will receive your website higher rankings.

1)     Focus on Developing Quality Content that is Linkable

The best way to increase inbound links to your website or blog is to focus on developing quality content that is linkable.  If your website does not have quality content then why would anyone ever link to it?  But if you have content that others think is important, then they will create links without you having to do anything.  Here are some good ideas that others will consider to be linkable:

a.      Create “Top 10 Tips” articles

b.      Create “How-to” articles

c.      Create a “List of Top [Subject]” articles

d.      And any other types of articles that others will think is linkable

2)     Submit Press Releases Online

Every business, from time-to-time, has a newsworthy event that is worth sharing to the world.  Submitting press releases online can be a great way to not only generate buzz about your business, but to also build links through press release syndication.  Use such sites as PRWeb.com, PRNewswire.com, etc…

Learn more about how to submit a press release online and the 5 steps to a successful submission.

3)     Add Company or Industry-Related News to your Website or Blog

Adding Company or industry-related news to your website or blog is a great way to build credibility and attract interested readers looking to link to the latest and greatest news in your industry.  It’s also a great way to show your business is focused on staying up-to-date.

4)     Create an Account with Ezine Articles and Syndicate your Articles

Ezine Articles is a great place to post your articles and drive more traffic and links to your website.  It’s a website that allows writers and experts to share their knowledge and syndicate their articles into their database of hundreds of thousands of articles.  The great thing about these article sites is that their article pages actually rank highly and send quality traffic to your website.

5)     Submit your Website to DMOZ

This is an oldie but goodie.  Submit your site to DMOZ.  DMOZ does not accept all websites but it’s definitely worth the time to give it a shot.  Google also uses the DMOZ database for the Google Directory.

6)     Submit your Website to FREE Directories, Websites and Forums

Find free directories, websites and forums and submit your website.  Be sure to look for the quality directories and forums and don’t waste your time on the lousy ones.  When visiting a forum, check out their Google PageRank for their directory landing pages.  If they are a 4 or higher than spend the time to submit your website.  Some good sites include:

a.      Craigslist

b.      Yahoo Answers

c.      Blog Catalog

d.      Blogarama

e.      Squidoo

7)     Share Links with Others

Have a friend who writes for a blog or has their own business?  Develop content and link to their blog.  In return, ask them to do the same thing.

8)     Spend some time doing Social Tagging

There are plenty of social tagging websites out there, such as Digg, Delicious, Technorati, etc… If you find other’s articles to be interesting, try digging or tagging them – you just might find them digging and tagging your articles in return.

9)     Local and Government Websites

Adding your business to local or governmental .org domains is a great way to build links and let the search engines know your site is of importance.  Such examples include:

a.      The Better Business Bureau

b.      Your local Chamber of Commerce

c.      Local city resource websites

10) Create a Blog for your Website

Last but certainly not least - do you have a blog on your website?  If not, then create one immediately.  Blogs are a great way to build industry-related content and drive targeted traffic to your website.  Also, when you have a blog, you can now write about other blogger’s articles and link to their blogs.  In return, they will start to link to yours.

Apply these Top 10 Link Building Tips and you will begin to receive higher rankings.  This is a never ending process but if you can stick to these basics then you will be well on your website to achieving success in the Internet.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

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