Aweber - How to Use List Builders to Increase and Manage Subscribers

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Building your list and creating a relationship with your prospects and customers is at the heart of effective internet marketing. What's the point of attracting people to your site or your blog if you cannot capture their contact information? And if you don't keep in touch and continue to offer value, then it is very likely that your prospects and customers will turn their attention elsewhere.

While there are plenty of good list management services out there, I have found Aweber to be one of the best. The back office is easy to use and well laid out, which is critical to me. I don't want to have to squint to read tiny text and get frustrated with confusing navigation. In a word, the Aweber back office is elegant.

Some of the Aweber Features include:

·       Sending email newsletters with customizable templates

·       Customizable and themed sign up forms

·       Ability to collect and manage subscribers and create separate lists (very useful)

·       Auto-responder follow up system where you can create your own emails and set the timing for their distribution - this is your 24/7 auto-pilot feature

·       Performance tracking reports where you can get a graphic, multi dimensional  view of your website/article/advertising performance - this is critical stuff

·       Incredible support, advice and tips for using the service effectively

Other features that will make your life easier and your marketing more effective includes the ability to link your Broadcast Messages to your Social Media accounts, to Sort, Import and Block Subscribers and perform other subscriber management tasks, and also to Customize your Global Fields which provides a convenient short hand when writing your auto-responder and broadcast messages.

Also, with their comprehensive video training system, it is easy to learn how to use the service so that you can get started right away and add Opt In pages quickly and easily on everything you do.. your blogs, capture pages.. even your articles. (Check out how I easily added an Opt In box to an article of mine)

Attraction marketing is how we deliver value to an audience and prompt them (if they have received value) to opting in for more information (free stuff) and becoming one of our subscribers. How you build and manage your relationship with that subscriber has everything to do with the effective use of a list building service.

I have found that Aweber is easy to use and learn and gives me the right tools I need without having to spend a lot of time on it. I just set it and forget it. And isn't that what we are all after? The ability to use tools to make our life easier? And when it comes to effective internet marketing, your tool set is critical to your success... and your sanity. When you get a chance, check out the Aweber site for more information, a Live Demo and trial sign up.

 

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