How to Sell on Twitter

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Do you know that you can sell your product on twitter also? I observed that many companies don't know how to sell their products on Twitter. Even most of these companies don't even try since the Twitter experience just doesn't make sense to them. But, it is not difficult to use Twitter to sell your products and services. As Twitter is a social meeting place. You can't just set up a profile and start sending tweets (what the messages are called on Twitter) to "hook up and buy my stuff." Yes, you need to show some restraint.

Here are few steps that will help you selling products on Twitter

Setup a blog
Your blog is your online store. Prospective clients interested in your product on Twitter will want to see your blog, and not your company website. Because a website is a place of business, while Twitter is social and thus a blog is social too.
On Twitter, you invite followers into your online store or blog and then if things go well, they can buy from you.

Show up
You got to have a profile on Twitter. Use your name or part of your name with your company name. The name is important. Don't use a fake name that means nothing or is too clever. I'd suggest that a personal name is better than a business name. Twitter is social (yeah, I'm repeating).
Describe your self, and your product. Be real in posting a photo of yourself or your product.

Link your twitter profile to your blog.
Remember this about your profile: Your mom may or may not be on Twitter. But, one day, your boss will be on Twitter.

Add Twitter Follower
One great thing about Twitter is that when you tweet someone, that message is potentially being viewed by all your followers. Everyone on Twitter is a peeping Tom or peeping Mary. In many ways, Twitter is a voyeur's paradise.

By adding value for one of your followers, you will get credit from everyone as being social on Twitter.

Now, to add value on Twitter you MUST do the following:
1. Keep your blog update on regular basis.
2. Tweet about your new blog post and link it to your post. This lets your followers know you are adding value.
3. Tweet people in your area of "blog" expertise. This lets your followers know that you can help them.
4. Tweet people to help them in other areas that interest you. This lets people know you can be trusted. Everyone on Twitter knows that many people are trying to sell something on Twitter, and that is not an issue. It is an issue only if you are using Twitter just to sell. An analogy: Making friends only with people who can help you get what you want in life.
5. Tweet people just to be social, friendly and just be you. Twitter is a friendly, social meeting place.

Overall, follow a through and you are inviting people to come to your blog. The more you participate, the more people will be following you and the more people will be checking out your blog. Use Google analytics to track how many visitors you are getting daily by using Twitter.

Build Relationship
You've made a connection. You've added value. People are visiting your blog. Now that they are in your store/blog, where are you going to take this person?

When you tweet about a new blog entry, it is like a accidental meeting of a new neighbor. There's not a lot of time for conversation. So you invite them to come by for coffee or tea. And when they come by, you take them into your kitchen. It's a friendly, informal place.

When you tweet about a new blog post, or tweet to help someone about an issue, you link them to a specific blog post URL. That blog post is tailored to add value for your followers and/or to help one follower. A specific blog post URL is friendly.

Now, if that follower likes what that post says, and trusts you, you have created a relationship using Twitter. This follower/person is now ready to see the rest of your online home and read your other blog posts.

Keep tweeting and keep adding value. Maybe even consider a special promotion for your Twitter followers.

Sales happen at different times, but they do happen. A sale can take place on your blog or on your website. Just make sure that if you need to take visitors to your website for more info or to sell, to have that link visible and easy to find on your blog.

Twitter is a great meeting place where you can sell your products and services. To make a sale:
Step 1. Set up a blog
Step 2. Show up
Step 3. Make connections
Step 4: Build the relationship.
Step 5. Sale

Follow me on Twitter :

Muhammad Yaqoob is a Corporate Blogger and Social Media Expert. For more information please visit

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