Twitter: What are you doing?

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Twitter is a micro blogging service which cheers users to post regular status updates and interesting facts or links using 140 characters or less. Micro blogging is in reality part blog and part social network and, be warned, very addictive.

Twitter has leapt to prominence over the past 12 months as high profile individuals and organizations have adopted it in their marketing and communications strategies. President Obama's innovative use of social media during the general election has been well documented.

A UK based digital agency* has defined a useful list of ways through which Twitter can add value to an organization, which we have reordered, adapted and explained a little differently:

1. Use Twitter to listen
2. Ask questions
3. Extend your contacts
4. Invigorate your existing contacts
5. Sell your IP
6. Sell your products or services
7. Help your customers do all of the above

Establish your brand in social media through defensive communication and provide the proof of what your brand stands for and how it behaves. Only then should you engage in offensive communication and start to push key sales messages.

Follow Me on Twitter!

Muhammad Yaqoob is a Corporate Blogger and Social Media Expert. For more information please visit http://ny-mafia.blogspot.com

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