This is a tough one for us. How do we argue with running an AdWords campaign
when based on results, Google makes Billions of dollars, annually? After all,
why would people spend billions of bucks, if it was a waste of money? Well, we
are not saying Don't Ever Do AdWords or study AdWords Secrets...we are just
giving our warnings.
We've seen plenty of business partners try AdWords for their businesses.
"The money just vanished, with no results!" is usually what they say after a
couple of months. We completely disagree...They had results. They are a lot
poorer. We've see partners spend thousands of dollars with not even a single
opt-in or sale.
We cannot fault Google AdWords though. Being inexperienced, beginners
usually pick keywords that are expensive or worse keywords that are cheep but
have no searches. Since AdWords are auction based, and you're competing with
other advertisers, most beginners just follow the other ‘lemmings' right of the
cliff.
Newcomers need to realize that AdWords is designed so that only the best
make money. As you can clearly see starting your marketing with AdWords can be
a risky and costly mistake. We suggest that before you ever begin you either
hire an expert to do it for you or spend the necessary time to truly learn the
science behind Google AdWords. At minimum you need to read Perry Marshall's
Definitive Guide to AdWords.
AdWords is direct marketing at its finest. For the first time ever in
history a business can market to a customer at the exact moment they are
searching for their product or service. That being said, AdWords starts with
identifying who your customers are, what they are thinking, and where they are
going online. Only then, when you have clearly defined your customer, can you
truly begin to design a campaign that will be successful.
Now there are many tools like Market Samurai, Keyword Elite, and PPC Web Spy
that have been created to help and assist you in creating effective campaigns
which we will talk about in successive articles. For now what's important is to
understand that AdWords is not for the faint of heart and you best know what
you're doing before you jump in blind.
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