IBM – Falling Behind on Web-based Content Management (WCM) Technologies

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Recent research by CMS Watch, an independent analyst firm that analyzes CMS technologies, reports that Big Blue is falling behind its major competitors in the Web CMS marketplace. What does this mean for IBM? Well it means that their competitors have been spending more time on their Web CMS technologies and IBM may have to seek out the option to acquire a WCM vendor to keep the distance from expanding.

To quote CMS Watch directly, "IBM's Workplace Web Content Management (WWCM) product remains a generation behind, and it is conceivable that IBM may simply elect to acquire a WCM vendor to fill the gap."
One major concern is that if IBM does acquire a vendor, there may be some painful upgrades, integration or even replacement as experienced by Microsoft's Content Management Server (MCMS) licensees when Redmond rewrote that tool under SharePoint.

As stated on the websites, WWCM customers tell CMS Watch that the product remains weak in the following areas:
WWCM comes in two different versions (a Java edition associated with WebSphere and a Lotus edition attached to Domino), which is confusing for buyers and appears to have dissipated development energy. The product is comparatively feature-poor, especially with respect to globalization services, at a time when many large customers are re-examining their web publishing operations in a global context.

WWCM suffers from a legacy of bugginess (somewhat redressed in a recent dot-release), a comparatively very quiescent customer community, and much less publicly-available information than other IBM server products.

Experienced WWCM consulting and integration talent appears in particularly short supply
"Workplace Web Content Management seems lost at IBM," argues CMS Watch Founder, Tony Byrne. "That doesn't mean current licensees should stop using it," Byrne added, "but it does mean that Big Blue customers should not automatically implement WWCM without carefully considering other alternatives."

The 2008 Web CMS Report analyzes 30 providers across 18 key categories and evaluates each product's suitability in 12 real-case cinereous.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

 

 

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