Search Engine Optimisation: SEO Tips

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Search Engine Optimisation is the key method of ensuring that your business is easily found in the online environment when current and potential customers are searching for the range of products and services that your business offers. The importance of online visibility for brand awareness and the generation of qualified levels of traffic to the business website has been firmly established; compounded by the trends in consumer behaviour which tend towards the internet and online environment for the searching and purchasing of goods and services.

No matter how effective, intuitive or innovative the website design is, if there is no traffic being directed to the site, there is simply no point having one at all. The process of increasing the ranking and visibility of the website through search engine optimisation can be a complicated task. However, with the changing rules initiated by Google and other major search engines, which is placing a greater emphasis on quality content, there are several ‘new' forms on search engine optimisation that can produce effective results.

Article marketing is one such example. The premise of article marketing is to produce high quality content that is 400 words minimum in length, focusing on a particular topic and keyword. This does not mean writing a keyword stuffed article, but quality content that will be read by current and potential customers to highlight the expertise possessed in your particular industry.

Of course the article needs to be keyword optimised, but not at the expense of the quality and readability of the content. These articles are then posted onto a number of high quality and PR ranking websites which provide links back to your website and increase the visibility of your business.

Social bookmarking is a relatively new concept in search engine optimisation, and an extremely effective way of building links back to the business website. By bookmarking the website and/or specific pages within the website, you are effectively making it easier for people to find your content and website. Additionally, enabling bookmarking of the specific pages of the website by visitors to your website will effectively increase the online awareness of your business by virally sharing its content.

Blog marketing is another key content based search engine optimisation strategy that can provide immediate results. Fresh content on the website is considered essential in today's environment as it serves two main purposes; firstly, the major search engines are constantly crawling for new content to rank websites. Those websites which regularly post new content can experience rapid rises in rankings. Secondly, fresh content provides a reason for people to revisit the business website.

Search engine optimisation is essential for business success in the modern economy. Ensure that you seek the services of an experienced search engine optimisation company who has a proven track record of getting their clients on the first page of search results. 

KustomEyes is a leading website design company based in Christchurch that specialises in search engine optimisation. Representing a specialist team of graphic and web designers, we work closely with our clients to produce websites that are not only visually stunning, but functional, intuitive, easy to use and focus on attracting high levels of qualified traffic which convert into sales.

At KustomEyes, we don’t just build websites ... we build business tools that create real and tangible benefits for your business, which focus on bottom line profitability and revenue generation. For more information, visit http://www.website-design-christchurch.co.nz/search-engine-optimisation

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