The Importance of Search Engine Friendly URLs

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Most of you know that proper use of keywords within a website is important to the outcome of search engine optimization (SEO) tactics. And those of you who know this are particularly familiar with the concept of using them in your META Tag data and accurately developing content to utilize related keywords for the various pages of your website. There is one other area you should absolutely focus on using keywords - and that is within your website URLs.

Using relevant keywords within the URLs of your website is commonly referred to as using "search engine friendly URLs" and is a basic concept where the URLs of each web page properly reflect the content that's on that particular page.

But what exactly constitutes a search engine friendly URL?

Basically, it is the level of relevance between the URL text and the content on the corresponding webpage; this relevance determines a URL's success in algorithms and by extension affects the rank, placement and success of the website.

Targeting those keywords and using them in individual URLs is a great way to approach SEO and will definitely increase your page rankings in the SERPs. Relevant URLs are not only informative for the browser; search engine-friendly URLs are well-received by search engine spiders, help to accurately index your content and are useful for increasing a website's ranking much more than generic URLs tend to do.

As an example, the screenshot below illustrates how our company uses the keywords "e-Marketing Services, SEO, and Search Engine Optimization" in one URL leading to a page focused on Search Engine Optimization and e-Marketing Services, which accurately reflects the two most important aspects of this webpage. This is tremendously valuable to the success of our Search Engine Optimization (SEO) results.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

 

 

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