What is Organic SEO? How to effectively maximize your Website’s Visibility

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An organic search is a process by which Internet users find websites in the SERPs, (Search Engine Result Pages), as opposed to using pay-per-click advertisement listings, such as Google AdWords, displayed alongside the organic search results.

The field of search engine optimization, (SEO), is focused on maximizing the visibility of a website by making its listings appear more frequently and more prominently in organic search results. Most businesses are more interested in basing their SEO strategies on the successful inclusion of their website listing(s) into organic search results for various popular keywords relating to their business. This process is recognized as organic SEO, (Search Engine Optimization).

How to successfully perform organic SEO is one of the most commonly asked questions by website owners and for the right reasons. Unfortunately, there is no overnight solution to successfully perform organic SEO so that your website is listed on the top of SERPs. The goal should be to increase your website's visibility in the search engines over time. This process generally takes time, money, patience and consistency. If you can learn how to manage and leverage your efforts, it will be possible to effectively get your website positioned more frequently and more prominently in the major search engines.

The following are a few organic SEO techniques that will increase the visibility of your website in the organic search results. Again, there is no overnight solution but if you are determined and consistently make and effort to apply these organic SEO strategies to your website, you will see dramatic results... I promise!

Add Relevant Meta Tags to each Page of your Website

META Tags are an element of HTML coding on a website that is used by search engines to index a website in the organic search results. META tags are generally included within the 'header' code of a website and the most important tags are the title, description and keyword tags. Rules used by different search engines govern how such tags are used, how many characters they should contain, and how they should be formatted. Below our some general ideas on how to setup the META tags for your website to help with your organic search engine optimization, (SEO).

A META tag title is the heading of your page that you will see on the top left portion of the Internet browser. This is a caption that will be used by the search engines and displayed for viewers of your website. A title should be relative to your business and should include some main keywords relating to the content of that page. It is important to keep the title under 80 characters in length. In my opinion, a relevant title tag is one of the most important aspects for successful organic search engine optimization (SEO).

META tag keywords should list important words that you suspect your target audience will search for when looking for your type of business on the Internet. The list of keywords will be used by the search engine crawlers to index your pages in the organic SERPs. A common mistake people make is to list too many keywords or list the same words over and over. If either of these mistakes is made, many search engine crawlers could consider this spamming and potentially decrease your page ranking. Be sure to keep the number of words to 20 and make sure to list keywords only once.

A META tag description is a short explanation of your business. The search engine crawlers will take the description and will list it with your listing in the organic search results. It is important to carefully write 200 character max sentences and phrases, targeting the most important words contained on your web pages. When you are writing the META tag descriptions, try to eliminate as many filler words as you can to make room for your most important keywords.

Setup a Sitemap for your Business and submit it to Google and Yahoo!

The new Sitemap Protocol standard, now followed by Google, Yahoo! and Microsoft, allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It enables webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Submitting a Sitemap file to Google Sitemaps and Yahoo! Site Explorer will dramatically increase the visibility of your website in the organic search results. There are even tools our there that will automate the Sitemap submission process and have your Sitemap file submitted and processed to Google and Yahoo! three times a week.

Submit important Information, such as Products, to Google Base

Google Base is a place where you can easily submit all types of online and offline content that will dramatically help with your organic SEO. The items you submit to Google Base will be included in the Google Base directory and depending on your items relevance, can be posted in such places like Google, Froogle and Google Maps, which could greatly increase your website's visibility in the organic search results. The items you submit can include labels and attributes that help describe what you're uploading so people can easily locate your items. Attributes are words or phrases that help describe the characteristics and qualities of your items. For any given attribute you may enter multiple values separated by commas. Labels are any keywords or phrases - such as recipe, event, or product - that can be used to classify or describe your item.

Google Base is a great resource to help distribute and share information with others that you would not otherwise know how to reach. With Google Base, your information is almost instantly added and viewable by people searching for your items. Froogle has even been integrated with Google Base. Now products that need to be submitted to Froogle, are submitted through Google Base and is no longer a separate program like it was in the past.

You can submit all types of content to Google Base. Examples include the following: Articles, Events and Activities, Hotels, Jobs, People Profiles, Products, Real Estate, Reviews, Recipes, Services, Vehicles, and much more.

Setup a Blog to add more Content to your Website

As most of us know, content is the key to success on the Internet. With good, quality and relevant content, you will certainly to increase the visibility of your website in the organic search results.

Adding a blog to your website will enable you to increase the amount of content on your website that is relevant to your business. With a blog in place, you can post articles about your industry, feature new products, share specific ideas that may benefit your audience and simply demonstrate that you're a company who is specialized in your business field.

I recommend setting up a blog on a sub-domain of your website. By doing this, when your articles or blog entries are located in the organic search results and a user clicks on the result, your website will appear; hence, directing them to the source of where you need them to be.

The above ideas are some great ways to begin to effectively perform organic SEO to help increase the visibility and frequency of your website in the organic search results. If you are dedicated and consistently perform these techniques, I'm confident you will dramatically increase your organic SEO results.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.


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