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One of the definitions of revolution is a sudden, sweeping change in something.

The usefulness and effects of a lot of modern inventions are under debate.

Yes I'm talking about some really neat things that happened to me personally because of social media.

In past few years, variety of communication tools such as mobile phone, PDA’s (Person Digital Assistants), digital audio players-iPOD, iPhones, have been evolved as commodity items in general public lives.

My vision of school/classroom 2.0 is, more than anything else, about conversations. Traditional schools involved teachers and textbooks delivering information to students, and students reflecting that information back.

That a new information technology could be improvised for this purpose so swiftly is a sign of the times. It reveals in Iran what the Obama campaign revealed in the United States. You cannot stop people any longer. You cannot control them any longer. They can bypass your established media; they can broadcast to one another; they can organize as never before.

This consumer-generated media or user-generated media is now playing a pivotal role for companies to quickly learn about the feedback of their consumers in response to their products and services.

Companies are now convinced and realizing that marketing to today’s technology-driven, and tech-savvy consumers’ means engaging in two-way communication as it is no more one-way communication effort. With the increasing rise of social media such as blogs, , blog directories, online forums, and social networks like MySpace, Facebook, LinkedIn, Plaxo, Speakersites, Xing, etc. the voice of the consumer is quickly sinking out those carefully crafted company messages.

From Facebook profiles to blogs to podcasts to virtual stores in the Second Life virtual world, mainstream companies like Redbull, Coca-Cola, Ford Motor Co., Toyota, Whirlpool, and Target are tapping into the online action.

Social media is changing the face of marketing. The carefully crafted messages of yesterday are no more appealing and welcoming. Social Media enabled the open dialogue between companies and consumers.