'Social' Awareness In The Entrance Mats Industry

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Many companies today are still uncertain about the new media.

While this is a fact, ProQure has welcomed social media with open arms.

While most companies question the use of new media, ProQure welcomes social media with open arms. As exemplified here, it is through social media ProQure found some of its best partners; was recognized by European Business Awards because of the company's exemplary success; and got inspired by the all innovative ideas that the company use today. ProQure has only experienced a small part of many other benefits.

"All new things and events are experienced in two ways. Either it's scary and considered as a threat; Or it is something that is positive and regarded as an opportunity. We understand new media as something positive for our business. Something that allows us innovatively to reach out to our customers." as stated by Ryan Eriksson, Head Marketing and Sales. In addition, ProQure is already ahead in its social investment compared to other companies in the traditional entrance mats & matting services industry.

Because of the low level of knowledge of most companies, a number perceives social media as a waste of resource. "Social media is about relationships - not impressions. It's about moving people to action - not making them chuckle. If you are confused about that you will fail in social." Ryan concludes.

Read also this post in ProQure | http://www.proqure.se/2010/12/social-media-social-medvetenhet/?lang=en

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