Social Media Marketing: Facebook Marketing With Contests And Competitions

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Facebook is the world's leading social network, attracting over 750 million users worldwide. Social media marketing is booming and it is only natural that a network that has so many people is popular with businesses and brands attempting to connect with current and potential customers. Brand awareness, user engagement and interaction is the primary goal of all social network sites, including Facebook.

The company's business page is the perfect platform to connect with customers, while disseminating informational and marketing messages. One of the most successful manners to increase hype around a product, business or brand page is to capture the viral nature of Facebook marketing through the promotion of contests and competitions. However, there are specific rules which must be adhered to, and like all marketing initiatives, care must be given to planning the campaign effectively; denoting the goals and conversions and establishing the overall aims of the competition.

Facebook has strict guidelines and regulations concerning the competitions that can be hosted on their social network. They can and will remove all competitions that do not adhere to these rules. More information on the specific rules can be found on Facebook, but the essentials include that the Facebook competition must be completed through a third party application, there are rules around what content can be liked, as well as restricting how visitors can enter the competition.

Using a third party application that has been tried and tested is the most economical method of delivering a competition through Facebook marketing. There are numerous applications that can be utilised to hold competitions, host sweepstakes, encourage the uploading of images and video, increase the number of fans and effectively share the content throughout the Facebook environment to create a snowball viral effect.

Having a strategy and defining the objectives of the social media marketing initiative is the next stage. It should be clearly identified what users are to gain or benefit from entering the competition, the process of entering, the type of responses or customer behaviours to be encouraged and the evaluation measures that the competition will be evaluated against.

Many brands and business are utilsing Facebook marketing for contests and promotions; some of them very good, many of them not well planned or thought through. In an era where businesses are competing against each other for consumer attention, especially with the use of social media marketing, it is essential that the competition stands out from the crowd.

Ensure that the prize has natural appeal; that it is something that people desire and are motivated to enter the competition and spread the message through their own networks. The competition needs to be creative to capture the consumer's attention - the key here is to make if funny, scary or for a good cause; anything in between will not capture to the audience.

Keep the competition and entry procedure simple; the easier it is for people to enter, the more people that will enter. Also, remember that nothing is naturally viral and it takes a consistent effort to promote the competition. Ensure that the social media marketing competition is not limited to Facebook, but promote it to multiple social network channels; the greater reach and exposure, the more likely the competition will achieve the goals and conversion set out in the initial planning stage of the Facebook and social media marketing initiative. 

SocialEyes is a specialist social media marketing company based in Christchurch, New Zealand. Working with numerous clients, from small and medium sized businesses to large corporations, SocialEyes delivers proven and tangible business results resulting in increases brand awareness, website traffic, lead generation, customer engagement, as well as realising marketing and business objectives and improving profitability. For more information, visit http://www.social-media-marketing.co.nz

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